Why can't someone just build this for me?
January 18, 2013
Zapier lets me build what I need without a programmer.
So I had this simple idea for getting more people to join my mailing list, but my company didn't have any developers and I couldn't get it done.
You'll laugh at how simple it was, but I think it was a good idea.
Basically, I was about to survey my audience and I wanted to add a simple checkbox to the survey that would allow anyone who checked it to join my mailing list.
I use Wufoo forms for all my surveys. As smart as Wufoo forms are, they wouldn't work with Aweber, the company that manages my email list. So, I did something I'm ashamed of.
I bitched on Twitter.
But unfortunately, nothing came of it. My favorite web apps wouldn't talk to each other.
I was going to hire an outsourcer to develop it for me, but I didn't want to trust a stranger with my Aweber or Wufoo credentials. Plus, it would take me so long to explain what I wanted that, frankly, I kept procrastinating.
That's when Wade Foster, the founder of Zapier, and I got to talking. He's a fan of my interviews (did I tell you that I interview founders about how they built their businesses?) and wanted to know what was bothering me.
So I lashed out about why I couldn't get email addresses from one web app to another. A few days later, he called me up and said, "check out my site" and damn, he did it!
Zapier lets me get emails from my surveys onto my email list. And even lets me add some smart if-then commands. Like, ONLY if someone checks off the "join my mailing list" checkbox should Zapier add their email to my mailing list.
Anyway, you know how many email addresses I got from this clever idea? About 5. Turns out people who fill out a survey don't want to join a mailing list.
And it would have taken me so much more time and money if I had outsourced a programmer to build that out.
I love that Zapier and all it can do, like the ability to:
- Get new customer's email addresses into your address book.
- Save all your emails, links, and tweets to Evernote.
- Push survey results or Twitter feeds into your CRM so you know exactly what your customers are saying.
- Tons of other options.
Alright Sumo-lings, Anton here, your Biz-Dev Sumo. I was able to score a killer deal for you, as usual.
Regularly, a year of Zapier's Basic Plan is $180. But for the next week only, you can get a year of Zapier for only $39 (that's more than 75% off!).