Spy Vs. Spy
Remember that game? You would walk around a building placing traps for your opponent while searching for key items without setting off any of HIS traps or triggering your own.
That was a pretty cut-throat game for a kid, now that I think about it.
I won't say marketing is the same way, but it does help to “screen check” your competition every now and then to see what they’re up to.
Hey, it’s all fair game (as long as it’s legal)!
That’s where WhatRunsWhere comes in handy...
I use to sit on a bean bag thinking about how I could check up on my competition for the types of ads they were placing and where they were placing them.
Now I COULD’VE done it manually and just browsed for hours and hours... (NOPE!)
Or I could just have WhatRunsWhere do it for me!
It’s an intelligent service for buying online media.
They help businesses and online marketers make smarter decisions in:
Now some of you may think this is a shady way of doing business...
Well, it’s not.
You’re doing research.
WhatRunsWhere can help you come up with split testing ideas, research for a new campaign, and help you mitigate risk and save you money in the process.
It’s a marketer’s personal research assistant that scours the web for keywords, sizes, advertising networks, country and date range. (They cover 4 major regions: US, Canada, UK, and Australia.)
Here’s a few examples of how you can search:
Search By Placement
This is invaluable information for any marketer looking to do a direct website buy on any website in the world.
You can quickly look up what's already working there and how you can help make your ads appeal to that audience, saving you both time and money that you would have had to spend manually researching and testing ads.
Finding the right placement can be the difference between a profitable campaign and a complete bust for many marketers.
Discover New Traffic Sources
WhatRunsWhere automatically identifies traffic sources for you. You can quickly see what sources the advertiser or even just the creative you're looking at are buying on.
Find new ways to scale your campaign and new types of media to test to boost your ROI. Figure out what sources are working before you go out and test new ones.
Track Specific Domains
See what not only your competition is up to, but also keep a tab on what’s happening on larger brand advertisers.
Get important insight into split test variations to help make your own campaigns more profitable.
So start thinking like a Spy.
Think you’re the only one who knows about this? Your competitors are using it, so why aren’t you?
And as Chief Sumo, I demanded for a match of Spy Vs. Spy with the CEO to knock 50% off the yearly plan!
::Cue “The Most Interesting Man In The World” voice::
I don’t always win... but when I do, I get deals for Sumo-lings.
What are you waiting for?
This deal has the lifespan of a retired Super Spy with one leg!
So get your “Competitive Ad Analysis” deal TODAY before it croaks and the deal rises back to $687!
The “Without a Boring Website” Chief Sumo
As seen on