I’m reluctant to say this my friend...
But this Sumo is a liar.
But that’s ok, no really, it is.
Because you’re a liar too. And that’s fine.
To say that you’re a saint and have NEVER told a single lie...well...that’s a lie.
It’s actually acceptable to lie — to an extent of course.
Like if a white girl asks if her butt looks big, you tell her “no.”
And if this Sumo asks if my butt looks big, you say “HELLLLL YEAH!”
But when it comes to the media, whether it's T.V., radio, newspapers, and even blogs, well...some lies can distort the news in ways you never thought possible.
A malicious rumor — virally spread by the media — can cost a company MILLIONS.
A product or celebrity can drive themselves from total obscurity to viral sensation.
::COUGH Kardashian COUGH::
Excuse me...been coming down with a cold lately...
::COUGH Snooki COUGH::
OK I’m good...
But did you know that someone is responsible for all this? A media manipulator of sorts?
There are people out there that are tasked to control blogs in order to control the news.
And that’s exactly why you should learn all about it. To protect yourself from these seemingly benign tactics.
Or to use it to push you and your company to rock star status (without being a douche).
Well of course the choice is yours, but to get started you need to learn a few things first.
Ever heard of Ryan Holiday?
He’s the Marketing Director of American Apparel. He dropped out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, and went on to advise many bestselling authors and multi-platinum musicians.
His campaigns have been used as case studies by Twitter, YouTube, and Google and have been featured in AdAge, the New York Times, Gawker and Fast Company.
Yeah...he’s that good.
Ryan knows the ins and outs of how the media REALLY works, the sinful strategies that are used to distort what you think you know, and has finally gotten tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies and all the while, no one is being held accountable for any of it.
He wants to keep you from being blindsided by all of this.
So he wrote a book. A pretty damn good one at that, called Trust Me: I’m Lying: Confessions of a Media Manipulator.
The title alone had this Sumo hooked, so I investigated some more about Ryan and what his book is about.
Here’s what a few people had to say about Ryan...
“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, author of the #1 New York Times bestseller The 4-Hour Workweek
“This primer on how to hack the media zeitgeist is so incredibly accurate, it just might render mainstream media completely useless. As opposed to mostly useless like it is now.”
—Drew Curtis, founder Fark.com
“Behind my reputation as a marketing genius there is Ryan Holiday, who I consult often and has helped build and done more for my business than just about anyone.”
—Dov Charney, CEO and founder of American Apparel
It’s the first ever exposé of how blogging really works.
You’ll learn things like:
● Amoral tactics for getting your name in the news
● How the author used these tactics for billion dollar brands and #1 bestselling authors
● How to protect you and your company from social media attacks and PR crises
● How to generate press and attention for your business without an advertising or marketing budget
● And soooo...much....MOAR!
WARNING: This is NOT the kind of marketing book you’re used to.
It’s highly controversial and it might piss you off a bit. But that’s good. You’re going to need to be pissed off when you learn the truth so that you’ll actually do something about protecting yourself and applying these exciting, blunt, and practical strategies to your own business.
And this is the book to do it.
Trust Me: I’m Lying: Confessions of a Media Manipulator comes out July 19th and we’ve got first dibbs to get your hands on a copy.
The secrets that lie in this book could easily be charged for thousands of dollars in consulting fees, let alone a few hundred for a book. But Ryan is only selling it for $50!
Just $50 to learn everything you should know about the media and how to make it work for your business to build your brand to #1!
But this Sumo can’t stand to see you pay so much for a book (even though the value is wayyyyy more than the cost), we’re still in the business of getting you the best deals possible, and this deal is no exception.
Ryan — being the super cool guy that he is — is letting us sell his book for only $40.
Ryan’s book doesn’t launch until July 19 so you’ll have to wait for just a little bit since it’s a physical book that you’ll be getting.
Here is what’s going to happen when you purchase this deal...
● You’ll be taken to the payment info page where you can purchase the deal
● You’ll then fill out where you want your copy to be shipped to
● When July 20th hits (the day after launch) you’ll be given a link to all your exclusive extras
● At the end of each week we’ll be placing all orders and shipping your book to the address you entered. You’ll receive your copy within 5-10 business days.
The wait for your copy is worth it Sumo-ling, for the content and information that you’re getting in your mailbox is invaluable to your business.
Learn from a true master, protect your business, turn your brand around and launch your business forward with your copy of Trust Me: I’m Lying: Confessions of a Media Manipulator.
The “Sumo Smash!” Chief Sumo
P.S. - Here are a few bonuses when you purchase this book that only Sumo-lings will get access to. You won’t find this anywhere else!
●Access to a webinar with Lewis Howes and Ryan Holiday on Wednesday, July 18th, 8pm - 9pm EDT covering:
The secret logic behind the campaigns of American Apparel and #1 bestselling authors like Tucker Max
How to get blogs to love writing about you
What it means to manipulate the media in your favor
How blogs and social media drive the offline cycle
and much more
The whole webinar will be recorded and available by 7/23/12 if you can't make it live.
● Exclusive Case Studies
● Mandatory Marketing Reading List (A list of mandatory articles and books Ryan has his clients read when he trains them)
● The 9 Tactics of a Media Manipulator slides
**Quick update: We just also added access to a private webinar with Ryan Holiday that Lewis Howes is hosting for his audience as part of the deal.
Some of you have noticed that the book is on sale on Amazon, and some other outlets for only $17, and we understand some of your hesitation about paying extra to get some additional material.
However, if you're really interested in learning as much as you can about the subject and Ryan's tactics, the additional materials should really help.
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