The ROI of email marketing for every $1 spent in 2006 was $51.45—think you could do more with your emails?

“If I had to put a figure on the impact email marketing has had on our bottom line, it would be in the several millions of dollars.” - Mark Harbottle, Co-Founder & CEO of SitePoint





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Whether you are a Fortune 500 company, a small enterprise, a family business or a one-man blog, you are probably collecting email addresses of customers and prospects who visit you everyday.

Knowing how to make the most effective use of that email list is where most people struggle.

It took this Sumo years to figure out email marketing, and how to do it the right way.

If I had this email marketing bundle, which includes SitePoint’s best selling books about effective emails, design, and online marketing...

...well I could’ve cut that learning time by at least half.

SitePoint has done every struggling online marketer a favor and bundled together these books here...

  • The Email Marketing Kit
  • Online Marketing Inside Out
  • Create Stunning HTML Email That Just Works!

And this Sumo is doing you a favor by squashing the hell out of the price for all 3!

Here’s what you’ll get...

The Email Marketing Kit

The best-practice comprehensive guide to creating and maintaining an effective email marketing campaign for whatever it is that you’re promoting.

You’ll learn how to:

  • Develop winning email marketing strategies that work
  • Roll out campaigns that maximize results and limit list fatigue
  • Explode the growth of your email list
  • Create a registration page that converts
  • Craft compelling opt-in messages
  • Write email copy that demands action
  • Test your email effectiveness — the right way
  • Ensure your emails reach their destination and actually get opened
  • Use email authentication systems
  • Measure open rate, click-to-purchase rate, conversion rate, return on investment
  • Get removed from blacklists
  • Strengthen relationships using email rather than annoy your customers
  • Undertake viral marketing activities that get past first base
  • Use third-party email lists without resorting to SPAM
  • Cover yourself legally by complying with SPAM laws worldwide

This book alone is $197! But what you’ll learn from this book is just pure gold my friend. And I’ll tell you why...

In 2006, the Direct Marketing Association had found that for every $1 spent on email marketing had a ROI of $51.45!

Compare that to print with only a $7.20 ROI, and regular online marketing with $21.08.

That was 6 years ago! Think that number has dramatically changed in 2012? I would agree that you are correct, Sumo-ling.

Here’s why email is super effective:

  • It’s much less expensive than traditional forms of marketing, such as direct mail
  • You can reach a potentially huge audience
  • Email has better return on investment than nearly any other form of marketing
  • Emails arrive almost instantaneously, unlike regular mail
  • It’s active: it lets you push the message to an eager audience
  • You can test and measure reactions to your message easily
  • It’s interactive: you can send email in response to website visitors actions

More importantly, when people sign up for your email list, they are giving you permission and screaming in your face saying, “YES! Please send me more information! I want to know what else I can buy from you!”.

How cool is that? And ANY business can take advantage of email marketing, from your brick-and-mortar store to your digital goods ecommerce store.

But we couldn’t let you just walk away with learning only email marketing. You’ll also get...

Online Marketing Inside Out

The book covers everything you need to know to start promoting your business online. It guides you through all the elements of an effective online marketing strategy: from leading edge social media techniques, right through to more traditional activities like email, affiliate programs, and advertising campaigns.

You’ll learn all about:

  • The new frontier of PR and media
  • How to turn page views into profit
  • Achieving the most from the search engine crowd
  • Promoting your message through social media
  • Implementing profitable email marketing campaigns
  • Spreading your message through online advertising
  • How to develop your own online marketing plan


Create Stunning HTML Email That Just Works!

This step-by-step guide is perfect if you’re a front-end web designer looking to expand the range of services you can offer to your clients. You’ll be able to take your CSS and HTML skills and deploy them to build beautiful, effective, and compatible HTML emails.

This book covers:

  • How to design HTML emails for all email clients and services
  • Simple methods to design and test email newsletters
  • Best practice, permission based email marketing tips and techniques
  • Proven strategies for selling email design services to your clients

What you’ll learn in these 3 books has far greater value than the $39 tag we’re putting on it.

What you’ll learn here can...

  • Pay for itself 10 fold
  • Create new opportunities to offer email marketing services
  • Make you into an email marketing expert instead of the guy who heard a tip from his friend
  • And raise your bottom line...

...if done correctly that is.

We can only give you the best of the best in deals, products, and services, but we can’t carry you to success.

I want you to take full advantage of this deal and exploit the hell out of the strategies and tactics you’ll learn from this bundle to make your business successful and highly profitable.

So? What are you waiting for Sumo-ling? Pick this deal up right now by clicking BUY NOW and you’ll get instant access to all three books including:

1. The Email Marketing Kit CD-ROM (Book examples and supporting documents)
2. And the PDF, MOBI (Amazon Kindle) and EPUB (iPad/iPhone) versions for all 3 books
3. 10 years of email marketing knowledge distilled into useable actions that you can apply today!


The “I Love Email Flavored Deals” Chief Sumo

Most Helpful ▼ / Highest Rating

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For this price- amazing deal!

I highly recommend this book, if you combine it with cheap email marketing deals found on adsurf.net you can grow your business enormously using emails! Recommended read.

0 of 0 people found this helpful. Did you?   November 5, 2012


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Simply a good price!

Appsumo rocks!

0 of 0 people found this helpful. Did you?   October 24, 2012

Most Recent ▼

Michael Leander

In the pitch you wrote

"In 2006, the Direct Marketing Association had found that for every $1 spent on email marketing had a ROI of $51.45!
That was 6 years ago! Think that number has dramatically changed in 2012? I would agree that you are correct, Sumo-ling. "

That is completely incorrect. Although still high, email marketing ROI has decreased every year since 2006. All you had to do was to check your facts.

November 20, 2012



JP from SitePoint here, thanks for your comments! Yeah, I know where you're coming from, guys. According to our senior editor, the contents of the Email Marketing Kit are still pretty much relevant. Sure, a few updates here and there wouldn't hurt, but it's still a great product. This Kit has never been offered in digital version before. Thanks and all the best, JP

September 24, 2012


I agree with the other commenters, I love Sitepoint and already own most if not all their books except this email kit. But 2007? Meeeehhh!!

September 22, 2012

Willy Opdekamp

Books from 2009 and 2007: really a bargain? A lot have happen during the last year: HTML5, CSS3, is the marketing tools(s) describe in this book (2007!!) still valid in the new way of customer connection: i dough it.

September 22, 2012

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