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Content Strategy 101

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Everyone knows that you should be using tools like Facebook, Twitter, and blogs to engage your customers. What most beginners miss is the fact that you can tie them together and cause an avalanche of traffic.


In this 101 Course Level action video, Rome Viharo from Alphabird lends us his keen insight into creating an online media strategy. This is what you're going to learn:


Highlight points.

  • The principles behind the wildly successful Old Spice campaign.
  • What a basic media strategy entails.


What you will find below

  • Individual streaming sections so you can jump to whichever section you prefer
  • Bullet summaries of each section
  • Download links for the following:

    • The full video if you prefer to watch it on your desktop
    • The .mp3 version for your .mp3 player of choice
    • And finally, our email address so you can let us know what you want to see in our next Action Video

Enjoy...




Section 0: Intro

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What You Will Learn:

  • General overview of the course
  • What a basic media strategy entails.
  • What a media mandala is, and how to leverage it.
  • The "Old Spice" campaign dissected.



Section 1: Understanding your media presence.

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What You Will Learn:

  • An overview of what a great content strategy looks like.
  • Why it's important to keep things in the same loop.
  • Why you need to tell a story.



Section 2: How does video fit into our strategy?

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What You Will Learn:

  • What video hosting providers you should use.
  • How video can be a backdoor to building an audience.
  • SEO tricks for your video



Section 3: Keeping Social Media in your "Media Mandala".

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What You Will Learn:

  • Why daily interactions are KEY to stay engaged with your customers.
  • Leveraging live links.



Section 4: Search and tying it all together.

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What You Will Learn:

  • Social engagement is measured in SEO.
  • Why you shouldn't use passively.
  • How to find your audience (using search).






Downloads

Download the full video for your desktop here

Download the .mp3 version here

Download the transcript here

*right click on the link and "save as" if opens in a new window

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