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One Hour Marketing

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How do you get more customers? With marketing! How do you market effectively? By planning!


In this App Sumo action video, Jason Kehrer from The Image Group reveals some of his secrets on putting together a marketing plan, building an audience profile, and how to effectively execute your plan. Don't miss this action video!


Highlight points.

  • How to put together a marketing plan
  • Tips on wire-framing (so you save a lot of time)
  • Building audience profiles


What you will find below

  • Individual streaming sections so you can jump to whichever section you prefer
  • Bullet summaries of each section
  • Download links for the following:

    • The full video if you prefer to watch it on your desktop
    • The .mp3 version for your .mp3 player of choice
    • And finally, our email address so you can let us know what you want to see in our next Action Video

Enjoy...




Section 0: Intro

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What You Will Learn:

  • Why the heck this stuff is important



Section 1: Internal Audit

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What You Will Learn:

  • Auditing your biz, auditing your communications tools
  • Picking the right communications tools (ie. web, video, social media, etc.)
  • Creating a measuring stick for your success



Section 2: Building Audience Profiles

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What You Will Learn:

  • The 5 steps of audience profiling
  • How agencies understand customers (and how startups can emulate them)



Section 3: Discovery and How to Wireframe

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What You Will Learn:

  • How to wireframe
  • Dissecting the wireframe process on a real site



Section 4: Execution

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What You Will Learn:

  • How to combine everything you've previously learned
  • What to look for when hiring agencies



Section 5: How and when to enlist outside resources

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What You Will Learn:

  • What to look for when hiring freelancers
  • What to look for when hiring agencies



Downloads

Download the full video for your desktop here

Download the .mp3 version here

Download the transcript here


Transcribed by SpeechPad.com *right click on the link and "save as" if opens in a new window

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What do you want to learn next? Just send an email to nextactionvideo@appsumo.com

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