This Sumo's got a big Thanksgiving special for his Sumo-lings... and you guessed it, it involves links (of the non-sausage variety).
We've got not one, but TWO action-packed videos for you on how to build links and how to leverage LinkedIn to send a flood of thicker-than-gravy traffic towards your site.
Link Building for Startups with Tom Critchlow of Distilled
Imagine you're trying to explain Search Engine Optimization to Forrest Gump:
"Life is like a box of Google... you never know what ranking yer gonna get!"
This is the understanding most people have of SEO.
If you've ever uttered the phrase, "I need me some SEO!"...
I BEG OF YOU, let Tom Critchlow explain it to you in plain English first.
The SEO industry is so full of Make-It-Seem-More-Complicated-So-We-Can-Charge-More-Money people that it's disgusting.
We needed some clarification on SEO ourselves, so here's what we did:
Operation Kidnap Tom Critchlow plan:
Step 1) Capture Tom from his headquarters (where he does the SEO for Hotels.com and Salesforce.com)
Step 2) Tie a shock collar around his neck
Step 3) Tell him, "If you give us ANY FLUFF information, we shock you!"
Yea I know... this Sumo is pretty twisted.
BUT this worked really well because we got him explaining (and showing on screen) exactly how to do SEO for startups.
Lemme give you a quick breakdown of what we got out of him:
But that's not all we have in store for you...
Leveraging LinkedIn with Lewis Howes
We're showing you a sneaky-Sumo exploit to get more traffic & leads to your site using LinkedIn, of all things...so take 80 seconds, grab a stiff drink, and read this till the end!
Lewis Howes had this problem which you've probably had:
He had a football sporting website. But when people type "Football" or "Sports" into Google, massive sites like ESPN.com would ALWAYS outrank poor li'l Lewis.
What's a bro gotta do to get ranked?
There's always PAID search results, but Google Ads are AUCTION based, so: The more people bidding, the higher the price.
Prices for sports-related keywords were WAY out of Lewis' budget. The competition had simply out-spent him. So he got clever...
"Competition breeds innovation (or being sumo-sneaky)"
--The Free Market
Lewis realized that EVERYONE looks to Google for traffic handouts and forgets about other sources... like LinkedIn
Yeah... that same site your friends hit up when they need a job.
Take a second to absorb these LinkedIn stats:
Lewis spent all his time learning how to use LinkedIn to get more traffic and leads to his football site. It seemed like a really weird way to get traffic... but it worked unbelievably well. The quality of traffic & leads was MUCH better.
We Sumos love these "off-the-beaten-path" traffic techniques and wanted to know ALL of Lewis' LinkedIn secrets. He's a former football player, so we lured him into our Sumo Lair and methodically extracted ALL his techniques on video. This is just some of the information we got from him:
We will start selling these videos separately for over $49 EACH... but for THIS WEEK ONLY you can grab both for just $49 total.
So download 'em now 'cause they're gonna be gone soon!
The Chief "Linked-to-the-Table" Sumo
As seen on