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The way you write usually doesn't SELL STUFF. Learn to write the "right" way.

Changing some words on your page can often result in 2x, 3x, 10x increases in performance. Learn to write so that people READ... and BUY.

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Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos

Soooo you've read articles online about improving conversion rates by changing headlines and copy.

It's true... it does work. I'll show you:

AppSumo is a web-based company that constantly improves its users lives through strategic discounts on needed products for startups and business users.

-or-

This fat-ass Sumo sends you one MASSIVE money-saving deal on tech stuff for startups (like apps and software)... everyday.

Which one was easier to understand (and possibly more offensive)?

You're right, the second one. That's 'cause it doesn't contain all the bloated "buzzwords" most businesses use. I mean, WHY THE HELL WOULD YOU WRITE LIKE THAT?

Ok ok, the above example was a cheap-shot example. How about some proof that words on the page make MORE MONEY? How 'bout this for proof:

There was an article in the New York Times called "Groupon's Fate Hinges on Words".

The article goes on to say how Groupon is OBSESSIVE over what they write on their deal pages... because after millions of split tests, they've shown that the right words can DRAMATICALLY INCREASE THEIR CONVERSION RATES (aka mo' monaaayy when they send out a deal).

Ok, so one of the fastest growing companies ever places MASSSSSIVE emphasis on the words on the page.

This tells us words MIGHT be important... uber important.

Now there is a well-documented science behind writing like this. Many people attempt to write in this fashion, but don't know how to sell correctly.

Biggg mistake young Sumo-ling.

Fortunately there are formulas, tricks and tactics to use that will change even the most BS-marketing-sounding copy into stuff people listen to, understand, and are persuaded to buy.


Sincerely,
The Chief "Non-Boring Writing Because Boring Writing Sucks" Sumo


P.S. Even AppSumo has seen DRAMATIC increases in conversion rates based on copy... and most people think it's cause "we write funny stuff". WRONG. We follow a science behind each email and piece of copy that's proven to SELL. This Kourse will show you how.

P.P.S. Check out what some people say about this kopywriting style:

"Dude!! You're like the Charlie Sheen of copyrighting... well Charlie Sheen before he got fired like BBQ."
-Melvin T (AppSumo customer)

"...this is consistently the best damn copy I have ever read... entertaining, engaging, persuasive."
--Vernon T. (AppSumo customer)


Click on the play button below to watch this spiffy Kopywriting Kourse intro video!

Most Helpful ▼ / Highest Rating
Bought

John Bloore Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

Very good course, love the video/text learning style. Lots of very good information and good tips on next steps as well.

0 of 0 people found this helpful. Did you?   September 3, 2013

Bought

Adam Genest Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

This course helped me write a letter that was sent to 1.1 million people.

I work at the Pentagon--I was listening to this course while writing a message that was signed by the top Army brass and was sent to every Soldier worldwide.

I would have normally crafted a traditional, boring message that would have been read by...no one. In fact, my first draft from the day before was just that - BORING.

But instead, I learned a lot about what I call "reading psychology" (how people read by visually scanning text), a formula for catching people's attention, and the course reminded me about how to think like my reader is ACTUALLY thinking, not how I WANT them to think.

Well worth the money, as a $69 investment helped me achieve something very few people can ever say they accomplished - writing a document read by millions, approved/signed by the TOP people in the military, and written in an impactful way.

Buy this course! It's worth it!

0 of 0 people found this helpful. Did you?   February 1, 2012

Bought

Sumo-ling Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos

I thought this was sort of helpful. Nevil certainly has his own style that works for him and he does a great job at it.

If you watched his interview on Mixergy.com then you will get all the same info so no reason to watch both.

If you are really focused on copy for a website I think the "copy hackers" ebook bundle is far better in all the info you get at a cheaper price.

Overall I would probably skip this course for the price.

0 of 0 people found this helpful. Did you?   January 26, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   January 4, 2012

Bought

Jason Pedwell Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Sweet deal!

0 of 0 people found this helpful. Did you?   December 20, 2011

Bought

Jan Dirk Rabie Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Man this course is awesome I'm only 17, and I'm big into Copy Writing, internet marketing and web design! This is a must if you are young or old it doesn't matter how much or how little knowledge you have this course will teach you great Koppy writing. I bought the course today and watch it non stop, and I'm going to watch it again and again and again! And it's FUN!!!

0 of 0 people found this helpful. Did you?   December 6, 2011

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