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Learning to become a kopywriter? Watch the master in action and copy his technique.

Watch a pro Kopywriter increase conversion rates just by re-writing words. Watch as this is done across a bunch of very different industries. Then copy his techniques for profit$.

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Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos

The famous AppSumo Kopywriting Kourse taught people how to write better.

A lot of people simply took that course and saw conversion rates across everything they did go UP.

It worked well-as-hell.

But that's like working out ONCE and expecting to get ripped from ONE workout.

We're giving you this next Kopywriting workout for two reasons:
1.) To make a profit (my grocery bill is HUGE).
2.) To show people how to write kopy across DIFFERENT industries.

The number one thing the whiners complain about is, "Suuummooo, you can write this kind of copy for YOUR website, but it's useless anywhere else!"

OH REALLY?

Well why don't you watch me go through different....
...websites
......Criagslist ads
.........landing pages
............iPhone app pages
...............software pages
..................eCommerce sites

.....and increase all their conversions.

And these aren't just bullshit "theoretical experiments" we're doing.

Us Sumo's actually put out a call for REAL case studies before making this Kopywriting Kourse Kase Studies product, and revamped those entries.

That means we DID NOT have full control over every case study.
And we STILL managed to increase conversions (by A LOT).

If you're learning how to increase your own conversion rates on your business....

--OR--

If you're learning how to get paid for your copywriting, then THIS IS AN ABSOLUTE MUST-HAVE KOURSE.

The skills you'll learn here will be applicable to pretty much EVERY business you're part of from now until the end of your life.

....and you get to watch a pro show you how.

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THIS IS A MESSAGE FOR ALL YOU WANNABE COPYWRITERS OUT THERE:
by: Neville Medhora
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Cut the Sumo voice for a second.

This is Neville Medhora talking now (I started the whole racist-and-vulgar Sumo writing style).

A lot of people get a little jealous when they see some of the work I do.

They imagine it like this:
1.) I'm sitting on a laptop from anywhere in the world. Possibly drunk.
2.) I spend an hour or two banging out words into a Google Doc on my Macbook Air.....and the person on the other end pays me lotsa money$.

Well that IS the reality.

BUT, a great copywriter knows that words are just a way to convey information.

And sometimes just typing words on a page isn't enough.

I've seen people try to revamp pages JUST by writing fancy copy.....and they don't succeed.

It's because there's other factors they miss (which is why they never get paid a lot).

The Kopywriting Kourse Kase Studies goes through a bunch of different businesses so you can watch how individual cases are improved.

I'll also explain WHY our improvements work....so you'll learn.

This is possibly some of the most valuable real-world shit you will learn.

Ok....now back to the 510-pound Sumo:

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Now young Sumo-ling, there's a couple of ways to make money from great kopywriting:

  • You can sell your copy to others for $$.
  • You can get a percentage-deal from others for $$.
  • You can improve the conversion rates for a business to make $$.
  • You can improve the copy & conversions on your own business to make more $$.
  • You can improve the copy & conversions for your employer to make them more $$.

I don't really care which method you choose. I'm just here to teach you HOW to improve pages across all industries.

GREAT KOPY CAN BE USED ANYWHERE, HERE'S AN EXAMPLE:
A lot of people associate kopywriting with long-form sales pages.

WRONG.

This course even shows you how to improve conversion rates on iTunes store pages for apps.

.....and the principles used to do this are the EXACT SAME as you learned in the Kopywriting Kourse

In fact, for that example, we only added 18 words.
In faaacct, we didn't even change the actual description ONE BIT.
In faaaaaccttt, we simply added those 18 very-strategic words to the screenshots to increase conversions!

Inside you'll see how we did it.

As a great kopywriter, you should know that simply adding a bunch of text does NOT make everything better.

But if you don't know that....may I suggest you get this course?

The Kopywriting Kourse Kase Studies goes through:

  • Basic principles to start on.
  • Six full Kase Studies.
  • A bunch of Kompact Kase Studies.
  • A "Kwick Kopy Krusher".
  • Success Kase Studies from people who've implemented this successfully.
  • .....all organized into an easy-to-follow video course.

Think of this as an investment in EVERYTHING YOU DO from now on.

Whether it's an eCommerce site, physical store, iPhone app.....WHATEVER....
.....this kourse will help it sell better.

Grab it now Young Sumo-ling, and I'll see you in the members area:

Sincerely,
The Chief Kopywriting Sumo

P.S. The best way to do this kourse is to grab a stiff drink, set out 2-3 hours, and grab a notepad. You can even follow along and make changes to your own stuff.

P.P.S. What you're going to learn here is also what I do for any copywriting clients that pay me $$. So watch my ways and copy them for yourself!

Most Helpful ▼ / Highest Rating
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Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 3 people found this helpful. Did you?   October 19, 2012

Bought

Will Ward Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Writing this after a few rum and diet cokes but, that’s how kopywriters roll, right?

...right?

Anyway, this course puts you inside the head of a pro copywriter who is fixing words in many different industries.

It shows you how a fairly simple set of rules works on various markets (a car dealership, iphone app) and formats -- craigslist ads, videos, iphone app store, and so on.

The rules are developed in Nev’s first copywriting course, which you should probably do before moving on to this one:

http://www.appsumo.com/kopywriting-kourse-eg/?rf=srch

This more “advanced” course develops a realistic attitude towards copy - ie its not about turning shit into gold with magical money words, but more about getting out of your own head and into the customer’s.

The cool thing is that it’s really a mental shift -- once you have the right attitude, the writing is not that hard.

In fact, it’s better to use simple, direct words and not over complicate things.

Bottom line, this is a must if you are serious about improving your public-facing writing.

This will be tactically useful if you use the ad formats the course covers because there's lots of templates and other stuff you can directly "borrow".

But I think this will be most useful for you if you're thinking about getting copywriting clients yourself and want to see how the process works.

I’m currently testing some stuff from the course and have redone a Craigslist ad for my business.

Here’s the before:

http://willward.files.wordpress.com/2012/07/old.png

And here’s the after:

http://willward.files.wordpress.com/2012/07/new.png

These haven't been up long enough for a statistically significant test, but the cool thing about the course is that you see the numbers/test results behind all the case studies, even the one that didn't actually get a higher konversion.

11 of 11 people found this helpful. Did you?   July 20, 2012

Bought

Tom Masiero Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

Torn about this review..

I LUV Neville's content.. but this one had so much potential but it seemed like he didn't pour 100% into this. Some of the sections were unfinished and didn't have results after some of the changes.

But the content itself and what Neville teaches is worth every penny.. I have just come to expect more from the Appsumo team.

9 of 9 people found this helpful. Did you?   September 25, 2012

Bought

Sumo-ling Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos

Didn't really do it for me.

There is quality content here, but not as much as you'd expect.

First, one thing that bothers the hell out of me is the intentional misspellings "Kopywriting Kourse" ... Aside from the whole "KKK" thing that is probably unintentional, it seems childish and completely unnecessary to do this.

The content of these lessons is barebones, most of it is offered for free on his "Kopywriting Kourse" website. This doesn't really delve into more detail beyond that.

Additionally, most of the case studies he performs he doesn't actually show the results. Only about 50% of them really go into detail on how his efforts actually affected business and sales. That is pretty absurd.

Some of his examples outright insult the potential customer ("Old and need computer repair?")... I understand the necessity for a headline that catches people's attention and is different, but that seems ridiculous.

Not to mention he pulled all his image content off images.google rather than going through the proper, LEGAL, methods. Sure, nobody is probably going to care, but as a self-proclaimed professional, he should.

The only reason I didn't give this only one star is because he does go into detail on using Craigslist to great use for the small business. That was one angle I wasn't expecting.

However, overall, I purchased this course to learn more detail and I didn't get it. There are gems of information in here, but they were few and far between and certainly not worth the price of admission. I will be requesting a refund, even a partial one.

4 of 4 people found this helpful. Did you?   June 27, 2013

Bought

Jerome Hambrick Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

Kooley High!

The course that you get to keep watching again and with a friend...for great techniques to improve my own writing style and copywriting techniques.

Thanks from a beginning...but talented Copywriter

Jerome

P.S. You even showed the "fail"...good show dude!

1 of 1 people found this helpful. Did you?   May 12, 2013

Bought

Mat Oram Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Nev is the man! Loved the previous Kopywriting videos and loving these too...

1 of 7 people found this helpful. Did you?   June 29, 2012

Bought

Sumo-ling Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos

1 of 16 people found this helpful. Did you?   July 1, 2012

Bought

Travis Leicht Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Learning to Write

Finally learning how to write for results. This product is a must buy for anyone wanting to communicate via the "word"

0 of 1 people found this helpful. Did you?   July 16, 2013

Bought

Ahmed Iqbal Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

killer product!

0 of 8 people found this helpful. Did you?   June 29, 2012

Bought

Fred Lunjevich Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

Fun and informative

Neville is at his entertaining best in this informative course. I haven't done the original Kopywriting Kourse and so I get the feeling it would have been better if I had done that kourse first.

Still, I got a lot of good value from this — in part because Nev takes a variety of kopy problems and shows how he approaches different situations. As always, you don't need an advanced degree to understand the koncepts and approaches, but I was amazed at the simplicity and kreativity displayed in this kourse. Good stuff!

0 of 0 people found this helpful. Did you?   June 21, 2013

Bought

andrew woo Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

Lack of Testing as Proof

The content and examples was good but it was lacking some of the test numbers Neville typically includes. Some of the cases just weren't ideal for split-testing like a regular website. Still great learning materials in here tho

0 of 0 people found this helpful. Did you?   May 13, 2013

Bought

Trevor Bragdon Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 1, 2013

Bought

Sumo-ling Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

0 of 0 people found this helpful. Did you?   December 28, 2012

Most Recent ▼

Sumo-ling

Logged in just to find a course on copy writing... but the KKK study is throwing me off.... Seems like the type of thing a great copywriter would cognizant of.

June 8, 2013

Sumo-ling

Logged in just to find a course on copy writing... but the KKK study is throwing me off.... Seems like the type of thing a great copywriter would cognizant of.

June 8, 2013

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