|
The famous AppSumo Kopywriting Kourse taught people how to write better. A lot of people simply took that course and saw conversion rates across everything they did go UP. It worked well-as-hell. But that's like working out ONCE and expecting to get ripped from ONE workout. We're giving you this next Kopywriting workout for two reasons: The number one thing the whiners complain about is, "Suuummooo, you can write this kind of copy for YOUR website, but it's useless anywhere else!" OH REALLY? Well why don't you watch me go through different.... .....and increase all their conversions. And these aren't just bullshit "theoretical experiments" we're doing. Us Sumo's actually put out a call for REAL case studies before making this Kopywriting Kourse Kase Studies product, and revamped those entries. That means we DID NOT have full control over every case study. If you're learning how to increase your own conversion rates on your business.... --OR-- If you're learning how to get paid for your copywriting, then THIS IS AN ABSOLUTE MUST-HAVE KOURSE. The skills you'll learn here will be applicable to pretty much EVERY business you're part of from now until the end of your life. ....and you get to watch a pro show you how. -------------------------------------------------------------------------------- This is Neville Medhora talking now (I started the whole racist-and-vulgar Sumo writing style). A lot of people get a little jealous when they see some of the work I do. They imagine it like this: Well that IS the reality. BUT, a great copywriter knows that words are just a way to convey information. And sometimes just typing words on a page isn't enough. I've seen people try to revamp pages JUST by writing fancy copy.....and they don't succeed. It's because there's other factors they miss (which is why they never get paid a lot). The Kopywriting Kourse Kase Studies goes through a bunch of different businesses so you can watch how individual cases are improved. I'll also explain WHY our improvements work....so you'll learn. This is possibly some of the most valuable real-world shit you will learn. Ok....now back to the 510-pound Sumo: -------------------------------------------------------------------------------- Now young Sumo-ling, there's a couple of ways to make money from great kopywriting:
I don't really care which method you choose. I'm just here to teach you HOW to improve pages across all industries. GREAT KOPY CAN BE USED ANYWHERE, HERE'S AN EXAMPLE: WRONG. This course even shows you how to improve conversion rates on iTunes store pages for apps. .....and the principles used to do this are the EXACT SAME as you learned in the Kopywriting Kourse In fact, for that example, we only added 18 words. Inside you'll see how we did it. As a great kopywriter, you should know that simply adding a bunch of text does NOT make everything better. But if you don't know that....may I suggest you get this course? The Kopywriting Kourse Kase Studies goes through:
Think of this as an investment in EVERYTHING YOU DO from now on. Whether it's an eCommerce site, physical store, iPhone app.....WHATEVER.... Grab it now Young Sumo-ling, and I'll see you in the members area: Sincerely, P.S. The best way to do this kourse is to grab a stiff drink, set out 2-3 hours, and grab a notepad. You can even follow along and make changes to your own stuff. P.P.S. What you're going to learn here is also what I do for any copywriting clients that pay me $$. So watch my ways and copy them for yourself! |
Bought
Writing this after a few rum and diet cokes but, that’s how kopywriters roll, right?
...right?
Anyway, this course puts you inside the head of a pro copywriter who is fixing words in many different industries.
It shows you how a fairly simple set of rules works on various markets (a car dealership, iphone app) and formats -- craigslist ads, videos, iphone app store, and so on.
The rules are developed in Nev’s first copywriting course, which you should probably do before moving on to this one:
http://www.appsumo.com/kopywriting-kourse-eg/?rf=srch
This more “advanced” course develops a realistic attitude towards copy - ie its not about turning shit into gold with magical money words, but more about getting out of your own head and into the customer’s.
The cool thing is that it’s really a mental shift -- once you have the right attitude, the writing is not that hard.
In fact, it’s better to use simple, direct words and not over complicate things.
Bottom line, this is a must if you are serious about improving your public-facing writing.
This will be tactically useful if you use the ad formats the course covers because there's lots of templates and other stuff you can directly "borrow".
But I think this will be most useful for you if you're thinking about getting copywriting clients yourself and want to see how the process works.
I’m currently testing some stuff from the course and have redone a Craigslist ad for my business.
Here’s the before:
http://willward.files.wordpress.com/2012/07/old.png
And here’s the after:
http://willward.files.wordpress.com/2012/07/new.png
These haven't been up long enough for a statistically significant test, but the cool thing about the course is that you see the numbers/test results behind all the case studies, even the one that didn't actually get a higher konversion.
11 of 11 people found this helpful. Did you? July 20, 2012
Bought
I LUV Neville's content.. but this one had so much potential but it seemed like he didn't pour 100% into this. Some of the sections were unfinished and didn't have results after some of the changes.
But the content itself and what Neville teaches is worth every penny.. I have just come to expect more from the Appsumo team.
7 of 7 people found this helpful. Did you? September 25, 2012
Bought
The course that you get to keep watching again and with a friend...for great techniques to improve my own writing style and copywriting techniques.
Thanks from a beginning...but talented Copywriter
Jerome
P.S. You even showed the "fail"...good show dude!
1 of 1 people found this helpful. Did you? May 12, 2013
Bought
Nev is the man! Loved the previous Kopywriting videos and loving these too...
1 of 7 people found this helpful. Did you? June 29, 2012
Bought
The content and examples was good but it was lacking some of the test numbers Neville typically includes. Some of the cases just weren't ideal for split-testing like a regular website. Still great learning materials in here tho
0 of 0 people found this helpful. Did you? May 13, 2013
Here’s how to get people to respond to your emails ($199 value for only $69!)
Kopywriting Kourse for Autoresponders ($99 value for only $69!)
Turn Facebook Fans into paying customers with this proven Facebook traffic blueprint ($194 value for only $47!)
See how an actual “muse” business works... and get inspired to start your own ($99 value for only $69!)
Quick, easy infographics so you can stop giving boring presentations. ($199 value for only $99!)
As seen on