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Know What Your Customers Want. UX for Lean Startups

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What if you could crawl inside the head of your customers and see the EXACT problems that they were facing with your app?


In this App Sumo Action video, Janice Fraser from LUXr teaches us how to do just that. By using lean startup principles (applied to UX), Janice will teach you how to identify user problems, a workflow for managing and prioritizing them, and a way to measure the impact it's having on your company.


Highlight points.

  • Learn what features your users actually need.
  • Learn how to write a "Problem Statement".
  • Learn how to make "Problem Statements" scale.
  • Learn why (and how) you need to prioritize that "long list of things I gotta do".
  • Learn why you shouldn't come up with a solution before you have a problem
  • Learn to use a new measurement of work (instead of features).
  • Learn why some features are worth more to your users.
  • Learn to have more confidence when picking features to work on
  • Learn Janice's secret formula for measuring your success as you solve your users problems.
  • Learn the startup metrics for pirates


What you will find below

  • Individual streaming sections so you can jump to whichever section you prefer
  • Bullet summaries of each section
  • Download links for the following:

    • The full 36-minute video if you prefer to watch it on your desktop
    • The .mp3 version for your .mp3 player of choice
    • And finally, our email address so you can let us know what you want to see in our next Action Video

Enjoy...




Section 0: Intro

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What You Will Learn:

  • Why this is important.
  • General overview for the course.



Section 1: Getting Inside a Customer’s Head. How to write “Problem Statements”.

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What You Will Learn:

  • Learn the formula for identifying user facing problems.
  • Learn to get inside the head of your customers.



Section 2: How to Organize and Act on “Problem Statements”

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What You Will Learn:

  • Learn how to make the "Problem Statements" solution scale.
  • Learn how to be more efficient.



Section 3: Prioritizing that "long list of things I gotta do".

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What You Will Learn:

  • Learn a new measurement of work (Not based around features).
  • Learn what's going to get you to product market fit the soonest?.



Section 4: Measure your success with a design test.

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What You Will Learn:

  • Learn Janice's secret formula for measuring your success as you solve your users problems.
  • Learn why you need to think of the measurement before you try to think of a solution.
  • Learn the startup metrics for pirates



Section 5: Bonus: Use The "Wireframe Check" to save time and money

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What You Will Learn:

  • Learn what type of punctuation you should use.
  • Learn how much punctuation should be used.
  • Learn what length works best in your headline.
  • Learn what will get ads disapproved on Facebook.
  • Learn how your ad copy should be formatted.



Downloads

Download the full video for your desktop here

Download the .mp3 version here

Download the transcript here

*right click on the link and "save as" if opens in a new window

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What do you want to learn next? Just send an email to nextactionvideo@appsumo.com

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