You’ve heard it once Sumo-ling, and you’ll continue to hear it again...and again...and again...
It starts with “content,” and ends with “marketing.”
Can you guess what I’m talking about?
Right, content marketing.
And it is king.
Or so you’ve been told...but hey, it’s true.
Great content will drive traffic, qualify potential customers, and build a lasting, trusting relationship between brand and user.
So...herein lies a problem that a lot of content marketers face...
“...how the hell do I know if my content is worth reading?”
Simple as that. You don’t decide. Readers decide.
You gotta ask yourself though, “is this article I’m about to share with my following worthy of their attention?”
It can be difficult at first, finding and curating, researching and planning articles to share, but once you begin to see engagement (i.e., comments, linkbacks, clickthroughs) you’ll know what type of content to feed your hungry readers.
And in return, your readers will pay you back by coming back again and again.
SOOOOOOO here’s the hard part...
Finding actual valuable content which is intent on sinking its hooks into your readers and giving them a reason to come back.
As always, Chief Sumo meditates on his inflatable 10x10, suede top, air cooled air mattress and searches for enlightenment to these painful problems...
And as always, I have found your guiding light to make your life easier as the office content marketer lackey to “The Don of Content Marketing.”
It’s called Intigi, and it is going to change the way you find and share content.
It’s like Google Alerts — on steroids.
You see, Intigi helps marketers find, curate, and share engaging content so they can build their company’s thought leadership and increase qualified website traffic.
Well first off it monitors your sources like:
● People you follow on Twitter
● News Sites
● Any website with an RSS feed
● And over 30,000 more sources...
...then feeds back everything you’re interested in (according to your custom keywords) so you can quickly scan through and find the most relevant articles across the web for your readers.
Then all you’ll have to do is click which social networks or blogs you want to publish to and with Intigi’s one-click publishing, your content is posted to each one at the same time.
All your links can be tracked with integrated Bit.ly accounts for all of you obsessed with analytics.
This keeps your content FRESH.
It also improves SEO with timely, keyword rich content on your blog, and boosts your presence on all relevant social media services.
So even while you sleep, Intigi will find the most up-to-date articles related to your industry, and all you have to do is just pick out the ones you feel are best suited to your audience.
Oh right, and with Intigi’s scheduler, you can schedule your posts with an unlimited queue that delivers your content throughout the day. Forget having to stick around your computer throughout the day just to click publish.
But if you do happen to be browsing the web and come across something interesting, you can instantly share the content with Intigi’s publishing bookmarklet or with their Chrome extension and add your own expert commentary to build trust and your expertise.
The hardest part of your day will be trying to find something to do with all the time Intigi frees up for you...
Here’s what other smart content marketers had to say about Intigi...
"Intigi has become a cornerstone of my social and content marketing strategy. By curating content for me, I save a few hours a week, and can still continue to share really awesome content on the WP Engine Twitter feed and Facebook page. If your company uses Twitter, you need to use Intigi."
Brand Ambassador for WP Engine
"A lot of power for marketers, bloggers, social media managers & PR.”
Founder, Lisa LaMagna Public Relations
"I use Intigi nearly everyday for my social media sharing. It saves me a ton of time."
It’s easy to get started with Intigi’s Small Biz Plan which normally runs for $19/mo ($228/yr) but this Sumo is quite the experienced curator of resources for entrepreneurs and business Sumos alike, so we’re giving away a year of the Small Biz Plan for JUST $79!
That’s a full year with up to 6 custom interests, sharing to Twitter, Facebook Pages, Google+, LinkedIn, and WordPress, ongoing support to help you optimize your account with the best sources and keywords, Bit.ly integration and sooo much more!
Get your information overload in check, keep your content fresh, and boost your social media the right way with Intigi TODAY Sumo-ling!
The “Contents of Sumos May Be Squishy” Chief Sumo
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