Happy?

Master the sales mindset used by Silicon Valley's top executives

Two of the world's most successful executive coaches, Bryan Franklin and Jennifer Russell, show you what it means to REALLY sell your products and services — without being that pushy, sleazy, lying salesperson.

$149

Normally
$997

Discount
85%

Savings
$848

Expiration
Ends Soon!
See all 18 reviews
Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos Rated 3.5 out of 5 tacos

Most business owners open shop, put their products up for sale, and cross their fingers hoping people buy.

A few people visit, a few people buy, and a few dollars get exchanged. That’s fine for some...but how does an ambitious sumo-ling like yourself sell more than just sell a few products a day... WITHOUT being sleazy?

That's right. We all know that only sleazy, pushy salesmen can get high volume sales, right?

Nope.

The smartest sales people are the good guys (and girls!).

They match up the right products with the right customers. They make people happy AND make money for the business.

And they make friends with lifelong customers.

Their secret is the good guys' system to selling. It's a method that Bryan Franklin has taught to executives at Google, LinkedIn, Cisco... the list is long.

Bryan Franklin and Jennifer Russell are two of the world's most successful executive coaches today.

Their 'good guy' students are some of the world's most successful companies.

  • Google
  • LinkedIn
  • Cisco
  • LSI
  • Phillips
  • PG&E
  • Ariba
  • Cadence
  • And Interwoven

They taught them:

  • How to convert 80% of your casual conversations into paying customers.
  • How to scale your company from startup to million and billion dollar generators.
  • How to create customers for life by building solid relationships based on proven sales methods.

Oh, and Bryan is also an executive coach for AppSumo so we can vouch for his mad skills.

But I digress...

Their exclusive yearlong course on sales, Mind, Money and Meaning, is normally closed to all but the world's most elite business leaders.

Today, Bryan and Jennifer are making their Good Guy Sales module available exclusively to sumo-lings.

Here's a breakdown of what's covered in the 3 video course

Video 1 — The Sales Process Part I

  • The 3 Lies About Sales
  • Commodity Vs. Value - How you can identify your spot in the marketplace and level up your position
  • Sequence Of Emotions - Learn the 6 phases of customer response and tap into your customer's head.

Video 2 — The Sales Process Part II

  • How to own the conversation
  • How to draw out the right emotions to influence customers
  • Accountability through "word-for-word" benchmark questions
  • Biggest mistakes most businesses are making, and how you can fix them

Video 3 — The Sales Process Part III

  • How to direct the conversation where you want it to go
  • How to use Non-Sequiturs — The best way to keep a conversation on track is to interrupt it. Here's how.
  • The value phase — Enticing with possibility and trust
  • And 6 ways to establish an unbeatable sense of value

Each video comes with action worksheets that make sure you implement the lessons into masterful selling.

It doesn’t matter which industry you’re in or what you’re selling -- or even if you're afraid of selling.

Get the confidence, and most importantly, the system, for guaranteeing high value sales -- in a low pressure way.

We’re giving this inspirational course on becoming a master salesperson away for only $149, and that’s it. Not a cent more.

And don’t worry, if you’re not satisfied with this course, just let us know. As always, this Sumo stands by his fellow Sumo-lings and will refund 100% of your money back, anytime, and for any reason.

Sincerely,
Chief Sumo

Most Helpful ▼ / Highest Rating

Zaven Boni Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Incredibly High-Leverage Tools... for Anyone!

For the past 3 years I have witnessed Bryan and Jennifer train dozens of exceptional entrepreneurs in powerful mindset shifts and tools that can only be described as game-changing. To work with these guys is to experience massive impact -- whether you are at the startup phase or scaling rapidly.

I was surprised and excited to see these videos on Appsumo -- because out of all their unique material (from a whole year's intensive training costing tens of thousands of dollars), the Sales Process is consistently cited by entrepreneurs as THE highest-leverage tool with the most lasting impact. It will pay for itself the very next conversation you have with a stakeholder, customer, or potential client.

I've personally watched and re-watched this material many times, and keep my own outline handy for when the next critical opportunity appears.

If you have even the slightest negative feeling about "sales" -- watch these videos; they will forever change your experience of selling.

17 of 18 people found this helpful. Did you?   August 30, 2012

Bought

Lincoln Murphy Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

You're doing it all wrong (I know I was!)

Jennifer and Bryan are my two new favorite people... and they'll be your's, too, when you get this video series and consume it multiple times like I did.

So, last week I had a handful of meetings with potential clients. These were prospects that had reached out to me because they read my blog or saw my posts somewhere and were curious about how I could help them solve their problems.

But, just like a lot of meetings I have with potential clients, these meetings all went the same way...

...the prospect went from curious about how I could help them to figuring out reasons not to work with me in the scope of just 10 minutes.

And even though these meetings had the same result as most other meetings - no sale - I was still shocked.

I mean, I shoved so much of my knowledge down their throat and talked at them so much about how awesome I am, I just didn't get why they won't work with me.

And then, over the weekend, I saw this Appsumo deal, thought about those lost sales, and plunked down $149 for these videos...

... and now I see where I went wrong and I wish I could go back to last week and redo those meetings... meetings this week are completely different!

It is amazing what a few hours of watching some videos can do!

In one of the videos Jennifer says that sales - when done right - is easy... and when I think back to the times that I've made sales, yeah, I can see how those conversations were completely different from the other times when I scared people away...

...those sales were actually pretty easy.

Look, this video series was absolutely worth the money if only for exposing me to what I've been doing wrong and helping to change my attitude going forward... the increased sales will just be gravy.

But like most things... this video series is not magic; you need to actually watch the videos (multiple times), take notes, roll play and practice, and then implement the changes in real life to see any results.

But the first step is buying this video series... which I highly recommend!

10 of 10 people found this helpful. Did you?   September 5, 2012

Bought

Benoit Carpent Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos

Valuable but just not for me

The overall feedback I'd give is that there is indeed great value in this product IF YOU HAVE NO CLUE ON HOW TO SELL and IF YOU SELL LIVE (consulting services).

If you are clear on the value you provide and are clear in communicating it, this program might not be so useful, especially if you are a start-up and "sell" through your website.

Also, these techniques are not fully for the "good guys". The suggestion to "control" the conversation by dodging the questions made me cringe. Why do people do that? It feels fake and feel like hiding something (insecurity?). This alone made me ask for a refund.

Some remarks on the product itself:
-the videos taken live are hard to understand (ambient noise)
-I haven't found how to download the videos - I like to have what I buy on my hard drive (not just online)

9 of 11 people found this helpful. Did you?   September 8, 2012

Michael Yacavone Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

Better than a simple secret

I paid a lot more than $1,000 for this product, so I was surprised when it was available for $149. Though I also got a lot of personal coaching so I can hardly complain....

The thing about this process is, it's a process. It's customizable, and might require you to engage more with the ideas and apply them to your business than the typical turnkey "here's the simple secret" guides.

I like this approach a lot better, because it elevates the conversation, and is, practically-speaking, a lot more real. None of the "quick fix" methods ever work, so why not invest some time in learning core foundations from a successful practitioner?

Yes, I agree, a couple of the "hot seat" segments recorded live are not the best quality - good enough, workable, but not as good as the rest. Bryan's heard it from me directly.

But when he says "billions of dollars" above he's not kidding. He probably wouldn't mention this (well, maybe he would, not necessarily here) but he used this process to coach an executive team on the sale of their company for $450M. One deal, cultivated over a year, half a billion dollars.

So what I did is use my imagination and applied all this to my own business in the spirit of "take what you need and leave the rest." It's hard to believe anyone considering buying a sales training wouldn't get something of value.

It's a hundred and fifty bucks with a lifetime refund offer. If you've read all these reviews you've already spent more time than the cost of the product!

3 of 3 people found this helpful. Did you?   September 13, 2012

Rachel Rofe Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Pure awesome.

Bryan looks at things in a different way than most people do.

The reframes and questions that he poses have been extremely helpful for me. He makes selling easier, more heart-centered, and far more comfortable.

I highly recommend grabbing anything this man puts out. :)

3 of 3 people found this helpful. Did you?   September 13, 2012

Bought

Matthew Rogers Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos

This product might be of use for those selling face to face but I can't really see how these techniques can be easily implemented when selling products online. It's virtually impossible to direct a conversation online in the manner needed for these techniques to be applicable.

I've not really learnt anymore than I would have from a $10 book on sales techniques of which I have dozens.

After the first 3 videos I was expecting THE NEXT chapter and was seriously disappointed when I realised that was it.

If I'd paid $900+ for the course I think I'd have put my first through my iMac in anger.

10 of 16 people found this helpful. Did you?   September 3, 2012

Wendy Yalom Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Because of this technique, I easily earn 6-figures doing what I love.

I'm a successful wedding photographer in San Francisco comfortably earn 6-figures doing what I love! I close 70% of the sales conversations I have thanks to Bryan's sales technique.

I've been in business now for 11 years and three years ago, I was failing, my business was headed DOWN and although my photographs were getting better, my sales were crashing. I'd go into sales meeting with what had worked in the past and it just wasn't working. Sometimes I would close, often I wouldn't and I had no idea why.

THEN I met Bryan Franklin and he taught me the exact same sales technique he shares in this video. At first, it was awkward - like learning a foreign language, I felt unsure of whether I was doing it right and sometimes forget a step. Slowly, with practice(!!) It became natural and effortless. Now I love having sales conversation and because of this technique, it's easy for my clients to be a yes to me and my product.

If you want to be closing sales and have a clear technique to do so, I highly recommend you buy this product now.

4 of 5 people found this helpful. Did you?   September 13, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Ok, I was doing it all wrong!

Yes, I was so bad I couldn't give my services away for free! :) It took only a few minutes in the first video to find out why and what to do about it.
This is a great course and an example of Value vs Commodity. The content is about one book chapter. This is a good thing, because I learned a lot in minutes. It will take several hours to complete the course, it has really good content and exercises, and the presenters are clearly experts.
Definitely worth the money!

7 of 11 people found this helpful. Did you?   September 1, 2012

Nathan Otto Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Removed the resistance

I sell high-value, unique stuff all the time -- investments, high-end workshops, corporate executive coaching engagements. Until I absorbed the material in these videos, I was working against myself -- trying to "get it right", feeling like I was doing cheezy stuff that I "should" do to "sell", and hating myself for it.
Once I got the distinctions between unique, high-value "sales" and other types of selling, all my resistance to selling disappeared, and I started LOVING it -- and I'm an introvert! It paid off almost immediately in two big sales that got my income back where it needs to be, because I relaxed into my natural communication style, which turns out to be perfect for high-value relationship. Thank you, Bryan and Jennifer.

2 of 2 people found this helpful. Did you?   September 14, 2012

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Masterful...

I've sold technology for decades, hired and managed hundreds of sales people at companies large and small and the insights that Bryan and Jennifer should be a core part of every sales training.

My work ... with clients has been hugely influenced by these amazing experts.

I could go on but let me leave by saying...if you are in sales and not making your numbers, buy this now...if you are in sales and making your numbers you need to buy this now and watch yourself accelerate to earnings that you never thought possible.

Brilliant.

2 of 2 people found this helpful. Did you?   September 13, 2012

Bought

Sumo-ling Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos

Ehh

A worthy blog post. Not worth $200.

1 of 1 people found this helpful. Did you?   December 24, 2012

Bought

Yogi Zoli Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

The most valuable deal on Appsumo!

This is amazing! I always avoided sales like hell, I hate those pushy assholes everywhere and I hated this feeling that they're successful.

On the other hand: I'm an enterpreneur or wanterpreneur, on the border nowadays. So what does a buisiness do? It sells, if no sales, no money, no money, no business - means I would remain wanterpreneur for the rest of my life? Dammit. I knew I have to handle it, but how to start? So many books about howto set goals, improve conversions, etc. But where to start?

Here. You don't need to become pushy and can be even more successful. Sounds crazy, right?

You must have this materia! It's invaluable! This will teach you all the basics of selling for the rest of your life! I watch it every week since I purchased!

As an investment: it worth as much as all other Appsumo deals I bought.

1 of 1 people found this helpful. Did you?   November 23, 2012

Todd Sedelmeier Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Solid advice. Worth a lot more than cost.

Good for beginners and experienced salespeople. Can apply this stuff at multiple levels of experience, price points and types of businesses.

I also teach/coach service providers how to sell and after seeing these videos, I added a number of tweaks and upgrades to my processes and systems. Can't find this level of advice this cheap anywhere. Be sure to take notes, contemplate your process upgrades and implement, implement, implement.

1 of 1 people found this helpful. Did you?   September 13, 2012

Sumo-ling Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos

really worth $149?

4 of 10 people found this helpful. Did you?   September 3, 2012

Creator

Bryan Franklin Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

i'm totally biased!

Yes, I'm totally biased - because its my product! But I want to review it anyway, because I've witnessed so many people use this product to make literally billions of dollars.

If you have any two-way interactions in your sales process, this product is PERFECT. It can help you with creating sales copy, but as the other reviewers have mentioned, its not totally designed for that. It is designed for high-value sales (as the name suggests).

If you are only selling $49 products online, try using this process to create and sell a $4,900 (or $49,000) service.

We've gotten a really great response so far from the 130+ sumos who've bought this deal... can't wait for sales to be easy!

Thank you fellow-sumos!

3 of 11 people found this helpful. Did you?   September 6, 2012

Bought

Sumo-ling Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos Rated 2 out of 5 tacos

3 of 12 people found this helpful. Did you?   September 2, 2012

Bought

Julien Bijoux Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos

Low Quality for a paid advertisement

The video is low quality with ambient noises at KEY MOMENTS , no possibility to
download the content.

Other problem this is rather a commercial
for consultant services than a 150 buck course.

0 of 0 people found this helpful. Did you?   February 2, 2013

Bought

Mitja Mirti? Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Nice Work!

It changes your mindset. You get an idea how you need to guide the sales conversation with clients and shows some very interesting tehniques.

5 stars for me.

0 of 0 people found this helpful. Did you?   December 7, 2012

Most Recent ▼
There are no comments yet.

Get notified of the next deal!

As seen on