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How we gained 200,000 new emails giving away some Dropbox accounts

Noah Kagan
Noah Kagan

June 27, 2014

Get early access to the Giveaways WordPress plugin and run your own giveaways on your site

Update: This deal is now expired. Click here to get KingSumo Giveaways and grow your email list with viral giveaways.

Tons of super successful people and companies use giveaways:

  • Tim Ferriss did $4 million dollars worth of giveaways when launching his best-selling book.
  • Warren Buffet tried to give away a billion dollars during the NCAA finals.
  • McDonald’s runs them all the time with their Monopoly games.

But most regular people with websites and businesses have no idea how cost-effective giveaways are in getting new customers.

We had no clue ourselves.

One day we lazily launched a Dropbox for life giveaway. No expectations.


A week later, that one giveaway generated over 200,000 email signups.

Regularly, it costs us around $5 to get an email subscriber through online ads.

The giveaway cost us $60,000.

$1,200 a year (cost of Dropbox for a year for 10 people) multiplied by people living 60 years = $60,000

Instead of paying $5 per email subscriber, we got 200,000 email subscribers for only $0.30 each with this giveaway.

Not all of your customers will come through advertising or content marketing.

Giveaways are one of the most cost-effective methods to reach a huge section of brand new customers.

If you’re like me, you want to see proof and results.

Just yesterday I set up a giveaway of Buffer for Life. You can see it and enter here.


Now click here to see the results of people spreading it right now.

This giveaway generated 100+ emails in the first 15 minutes.

Over the years, we optimized every part of our in-house giveaway software including where to place the timer, how it should look, and much more.

Today, we're giving you access to our software with KingSumo Giveaways.

With it, you can start making your own giveaways in minutes.

It works in 3 easy steps:

  1. Add in the details and pictures for your giveaway in the setup wizard
  2. Share the giveaway through Facebook, Twitter, email, groups, etc.
  3. People will enter the giveaway and be incentivized to share with their friends to get more entries

People sharing = new people entering the giveaway = new email subscribers for you

You can use Giveaways if you only have a couple email subscribers or if you already have a huge list.

As long as you pick something interesting, your audience will share it and drive you new customers.

Here's the best part ... there are no annoying subscriptions with Giveaways.

Buy it once and it’s yours forever, including any future updates.

Giveaways will normally sell for $198, which is already an insane deal considering how many new customers this will drive you.

But since this is AppSumo and we love to hook you up ...

For the next 3 days, you can get lifetime access to Giveaways for only $99.

Grab Giveaways today and start running giveaways on your own site.

P.S. Are you a WordPress developer? Click here to get the Developer License of Giveaways to use it on unlimited sites.

Update: This deal is now expired. Click here to get KingSumo Giveaways and grow your email list with viral giveaways.

$99 $198

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Personal License of Giveaways

  • Unlimited giveaways.
  • For one site only.
  • Free updates for life.
  • Customer support included.
  • No subscription fees.
  • 60-day money back guarantee. No matter the reason.

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