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The Dark Art of Writing Long-Form Sales Pages

This ebook will walk copy hackers and newbie copywriters alike through the best of direct response copywriting for high-converting sales pages

$22

Normally
$49

Discount
55%

Savings
$27

Expiration
See all 19 reviews
Rated 4.5 out of 5 tacos Rated 4.5 out of 5 tacos Rated 4.5 out of 5 tacos Rated 4.5 out of 5 tacos Rated 4.5 out of 5 tacos

There are only a few things that this Sumo is intimidated by...

1) My Mom (everyone should be intimidated by their mom)

2) The chihuahua from those old Taco Bell commercials (dogs shouldn’t speak with accents)

3) Joanna Wiebe of Copy Hackers (I’ll tell you why...)

It’s a short, admittedly strange list... (minus the Mom part, fear the Mom)

You see, my intimidation of Joanna comes from her ability to write sales pages...

They’re good. They’re really good.

And it’s difficult to keep my wallet closed whenever she puts out a new book on Copy Hacking.

I... must... have it.

That’s why when her new ebook, The Dark Art of Writing Long-Form Sales Pages came out, I had to have one of our sales Sumos tie me in my chair, tape headphones on to my head, and blast Rebecca Black’s Friday song...

Don’t ask questions... we all have our skeletons...

But here’s WHY I had to have it...

It’s packed with 246 pages of time-tested, proven answers, like:

  • When to use short copy vs. when to use long copy – yes, there’s a time and place for each
  • How bloggers can save a ton of anguish by not just running with a sales page
  • The truth about why we love to read the P.S. (Super important topic)
  • 6 little-known, never-discussed long-form advertising “genres” that will help you start writing your page
  • What the difference is between “state of awareness” and “state of sophistication”… and why those even matter (This alone is worth more than all of Joanna’s ebooks together)
  • The 3 things every copy hacker MUST do before writing a single line of sales copy
  • A genuine, honest-to-goodness way to find the story that sells your product
  • Why curiosity, nostalgia, distrust, and fear are your friends
  • And a ridiculous amount of highly valuable information that’ll move your prospects to say, “Shut up and take my money!”

Each topic in this killer sales copy ebook has a video companion hosted by the Copy Sorceress Joanna, spilling the dark secrets that the BEST and WEALTHIEST Marketers know all about... that you NEED to know too!

As Rebecca Black’s Friday song started playing for the 5th time on repeat, and my eyes started to glaze over, I started drooling thinking about Part II of Joanna’s long-form sales page copy ebook, because she also covers...

  • The punctuation mark that can do more for you than any short-form copywriter could
  • All the ways to squeeze more sales juice out of your headlines
  • What shouldn’t go inside those uber-gigantic lists on sales pages
  • The 6 tools that trigger ideas for writing sweet, sexy, savvy body copy
  • Exactly what “future pacing” means when it comes to copywriting
  • The nitty-gritty on testimonials – is quantity better than quality?
  • 3 steps to take ASAP if you have a product but no testimonials
  • How many incentives to use… when to use them… and what exactly to use
  • 4 ways to write a product demo that the late, great Billy Mays himself could be proud of
  • How closing a sale is like getting that first kiss
  • A clear, unabashed reality check: the only way you can get your money’s worth out of any copywriting book or course

If there’s one book you read about making more money than you thought possible online, that not only teaches you about kick-ass copywriting, but also how to kick other marketers’ asses, this is THE book you should have with you at all times.

Because the third and final section of this Dark Art book shows you how to bring your page to the highest standards by...

  • Putting the words in control – not the visual design (If you know anything about 37Signals, they’ll tell you that they’re writers first, designers second...)
  • Formulaically using these 2 words at the beginning of your sentences to overcome a major, common objection
  • Following this no-brainer Hollywood trick that has surely worked on YOU before
  • Tapping into the prevailing desire for instant gratification… even if your product’s results aren’t “instant”
  • Swiping the underlying awesome idea behind “Dr. Elliott’s Five Foot Shelf of Books”
  • Leveraging the secret behind the “Pocket CB” to rename your product (An ingenious way that copywriting legend Joe Sugarman used to sell millions of units by simply renaming)
  • Editing to make the words explode off the page… not to meet arbitrary “rules” for length
  • Achieving visual appeal… without sacrificing the proven formatting tricks of sales pages
  • Optimizing the 3 most important spots on the page
  • Knowing when to stop

Luckily, Joanna stopped by the AppSumo HQ, saw that I was tied up, sweating in my own drool, and released me from the bonds of horrible music to let me know that she’s giving us her Sumo sized ebook.

An ebook that’ll take your products and services to the next level without coming off as a sleazy I-Only-Want-Your-Money marketer, and help you get customers who happily buy from you day in and day out.

A way to craft long-form sales pages to seriously move units, and become a TRUE copywriter that the late copywriting legends David Olgivy and Gene Schwartz can be proud of.

A way to do long-form copy right, that actually makes marketers (and you) STINKING rich — shockingly fast...

As I wiped off the drool and my sanity started to roll in, I told Joanna that I needed her new book... pronto... before Friday, Friday, Friday... damnit...

And for letting Joanna save me, I agreed to sell her ebook to all our Sumo-lings for ONLY $22. Yep, just $22.

Imagine that... getting a book that’s well worth over $100 for amazing, high quality content, that’s easy to understand - whether you’re just getting into the market, or you’re a veteran who needs some new strategies - for only $22!

Not enough, you say...?

Joanna feels the same way, and would never dare ask small business owners, startup founders and new copywriters to shell out a measly $22 for JUST a PDF and some videos...

So she’s also throwing in:

  • An 87-point checklist for writing sales pages
  • A Federal Trade Commission “cheat sheet” to help you steer clear of writing one of those bad-for-customers sales pages
  • The questions you should ask your customers in a survey – so there’s no need for you to delay surveying your customers just ‘cos you can’t think up the Qs
  • Unlimited access to a growing swipe file of contemporary sales pages

Boom! Done deal. You just can’t find valuable content like this on the web, and you definitely won’t find it for this price (she normally charges $49 for this.)

You also won’t find this deal for long, because when that timer counts down to zero, you are SOL, my friend...

Friday.

Sincerely,
The “What Day Is It” Chief Sumo

P.S. There’s a huge amount of info in this ebook, info that could potentially raise your revenue, increase traffic to your site, and, well... make you rich. But if some reason (mainly because people don’t follow through with the content), you’re not happy, just let us know, and we’ll give you a full refund, 100%, no questions asked.

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Abe Challah Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Awesome Book

Very informative and to the point. Highly recommended.

0 of 0 people found this helpful. Did you?   August 21, 2012

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Steven Spiller Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   August 8, 2012

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Brian Appleton Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

One of the best all together books I've read on copy writing and was easy and fun to read!

0 of 0 people found this helpful. Did you?   August 7, 2012

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Susan Almon-Pesch Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Great deal. Tremendous amount of excellent material.

0 of 0 people found this helpful. Did you?   August 3, 2012

Elaine Masters Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

So far - excellent.

0 of 0 people found this helpful. Did you?   June 26, 2012

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Jay Clark Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

Seems fine. I bought it for an employee.

0 of 0 people found this helpful. Did you?   June 25, 2012

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Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Awesome. I am new at long form sales pages so this was a perfect purchase. It walks you through the parts, and best practices. Easy, quick read. Really glad I purchased it.

0 of 0 people found this helpful. Did you?   June 13, 2012

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Juan Martitegui Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

good info and good deal

0 of 0 people found this helpful. Did you?   June 10, 2012

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Sumo-ling Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

0 of 0 people found this helpful. Did you?   June 6, 2012

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Michael McCrimmon Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   June 5, 2012

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Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Great book. She obviously knows what she's talking about...the bonus videos are awesome too. Great for beginners and intermediates, not really for advanced copywriters but still may be able to find a few useful nuggets

0 of 0 people found this helpful. Did you?   June 5, 2012

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Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Great stuff!!

0 of 0 people found this helpful. Did you?   June 3, 2012

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Theo Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Absolutely brilliant!

0 of 0 people found this helpful. Did you?   June 2, 2012

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Sumo-ling Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

0 of 0 people found this helpful. Did you?   June 1, 2012

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rich mcdonald Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 28, 2012

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Scott Cowan Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Early observations. Great information well written (DUH it's about copy!) Looking forward to sitting my fat ass in a lounge chair and reading while my wife works in the yard this weekend!

0 of 0 people found this helpful. Did you?   May 26, 2012

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Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

For me excellent.

Bernard Couzens (Australia)

0 of 0 people found this helpful. Did you?   May 25, 2012

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Brett Dunstone Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 24, 2012

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Chris Johnson Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

This is a great product no fluff and junk just to the point a lot of content in this one.

0 of 0 people found this helpful. Did you?   May 16, 2012

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