Happy?

Do people ignore your awesome products 'cause you have boring copy? Change all that in just a few hours

Learn to sit your fat-Sumo-butt down and write out copy that increases your conversion rates (and makes it non-boring for your customers to read).

$39

Normally
$71.96

Discount
45%

Savings
$32.96

Expiration
See all 35 reviews
Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos Rated 4.0 out of 5 tacos

Whenever you sit down and write something-- an email, a website blurb, a product description, or carrier pigeon letter...

Do you immediately start writing boring stuff that no one reads?

It's very possible... and it's VERY possible that it's killing your sales and conversion rates.

Repeat after me:
"My name is Young Sumo-ling... and I'm a sucky-writer-aholic!"

OK good... now that you've admitted it, let's solve this problem:

We've got your copywriting therapist here to help you. Her name is Joanna (we're not gonna say her last name because you'll probably start stalking her).

After working for several companies that are FANATICAL about conversion rates and copy... she knows all their secrets. And because she's a woman she's blabbing their secrets all over the place (that was just a JOKE ladies, plz don't get mad at Sumo) :-)

But in all seriousness, Joanna has worked at some of the most conversion-heavy companies around... she knows what works, and what doesn't:

  1. Conversion Rate Experts - She was a conversion consultant. All-day-everyday she would help people increase their website conversions... so she MIIIGGGHHT know a thing or two.
  2. Intuit - The 800-pound gorilla of the personal accounting world. Joanna would optimize the copy at Intuit to make sure it was EASY AS HELL and FUN to read (if you can do that for tax software, you can do it anywhere).

So we all agree that Joanna knows what she's doing when it comes to writing copy.

Well what if you could learn from her directly?
What if she personally wrote out 4 different eBooks covering all the important subjects about copywriting?

This would be like a world-class copywriting education for a stupid-low price.

Well that's what you'll get in this Copy Hackers eBook bundle:
Book 1: Where Stellar Messages Come From.
Book 2: Formatting & the Essentials of Web Writing.
Book 3: Headlines, Subheads, & Value Propositions.
Book 4: Buttons & Click-Worthy Calls to Action.

You get ALL FOUR of these eBooks with this bundle. That's right. You can sit back with a bottle of wine... read these eBooks... take notes... and start applying them to your own copywriting immediately.

Or even if you need some help on just one thing like subject lines. Just go back and re-read the eBook on Headines & Subheads.

Now here's where it gets interesting:
This Sumo illegally hacked into the bank computers and zeroed out all of Joanna's savings accounts.

So now she's desperate for money and willing to make a deal with AppSumo! We got her down to $39 for ALL FOUR OF THESE EBOOKS!

This means you can get this eBook bundle that normally costs over $50 (and was even recently featured at the top of Hacker News) for only $39 for all 4 copy & conversion eBooks! But this offer is for a limited time only, so grab it now or else you'll have to go back to paying normal price.

Get it NOW and start increasing your conversion rates and copy immediately:

Sincerely,
The Chief Copy Hacker Sumo

P.S. It's well-known the 37 Signals guys consider themselves WRITERS FIRST, and designers second:
"Copywriting is interface design. Great interfaces are written. If you think every pixel matters then you also need to think every letter matters."
--37 Signals

Most Helpful ▼ / Highest Rating
Bought

Vivek Chawla Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Great Series, Great Author

I learned a lot from these books, and it's inspiring to see how passionate Joanna is about creating great copy. Thank you, AppSumo!

0 of 0 people found this helpful. Did you?   October 15, 2012

Bought

Abe Challah Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Great Series

I'm so happy I got this deal right before it ended. Worth every penny!

0 of 0 people found this helpful. Did you?   September 30, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

This has become a 'go to' series...

Awesome! The author is great at getting the point across. These books are on my iPhone so I can reference them from time to time. Note to author: MAKE SOME MORE!

0 of 0 people found this helpful. Did you?   September 12, 2012

Michael Shell Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

Great Primer

This is a great primer on ad copy. I learned a great deal - things that seem obvious on their faces; but the author spelled them out and gave great additional insight.

0 of 0 people found this helpful. Did you?   August 18, 2012

Bought

Christopher Hanks Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

0 of 0 people found this helpful. Did you?   July 25, 2012

Craig Davidiuk Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

not just some fluffy "read me and get rich" scam. These guides really impressed me. 40-45 pages each...well designed...great content!

0 of 0 people found this helpful. Did you?   July 23, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   July 6, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Very practical and useful. Thank you!

0 of 0 people found this helpful. Did you?   June 28, 2012

Bought

Tony Harvey Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos Rated 3 out of 5 tacos

0 of 0 people found this helpful. Did you?   June 22, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   June 12, 2012

Bought

Mike Taber Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

0 of 0 people found this helpful. Did you?   June 5, 2012

Marianne Wimmers Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Excellent value for money!! I learn a lot from it. Simple steps to great content. Everybody can learn it in this way.

0 of 0 people found this helpful. Did you?   May 19, 2012

Bought

Xavier Colom├ęs Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

worth it

0 of 0 people found this helpful. Did you?   May 18, 2012

Bought

Paul R Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

Very pleased with this product. Loved the easy writing and bullet points so I can just go to the section I need.

0 of 0 people found this helpful. Did you?   May 17, 2012

Bought

Sumo-ling Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 16, 2012

Bought

Gerald Hinds Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 15, 2012

Bought

Sumo-ling Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 15, 2012

Bought

Joshua Rapp Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos Rated 4 out of 5 tacos

0 of 0 people found this helpful. Did you?   May 15, 2012

Bought

malik fourir Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos Rated 5 out of 5 tacos

nice!

0 of 0 people found this helpful. Did you?   April 12, 2012

Bought

Riza Khan Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos Rated 1 out of 5 tacos

Discrepancy in original copy vs. checkout price when I purchased this. AppSumo deleted my review because I refused to change it.

This is not acceptable.

0 of 0 people found this helpful. Did you?   April 11, 2012

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