Is it possible to launch video marketing that actually drives sales conversions? (Hint: it won't be on YouTube)

"The Old Spice guy," "Twitter in Plain English" These are all examples of how online video can change your business by changing how your customers see your business.

"But I already know how to work YouTube…! I'll shoot a video, upload it to YouTube, and then I'll ATTRACT viewers to my website… Video marketing in a nutshell!"

Try again, young sumo-ling.

Yes, YouTube has a lot of traffic, but guess where Google wants to keep that traffic? Yep, right there on YouTube for those ad dollars.

Attracting visitors to your site from YouTube is like spending $5 on Facebook Ads… it's baby steps. While video can be good for attracting an audience, it has the potential to be AMAZING when it comes to ENGAGING and CONVERTING that audience.

This action course teaches you how to unleash that potential, and build a video marketing machine that not only attracts viewers but CONVERTS those viewers into happy, paying customers.

Would you rather attract 10,000 visitors who might or might not stay, and who might (but most likely won't) convert?

Or do you want to be the business that converts 9 out of 10 visitors to your site because your video pitch is too good to ignore?

"Why videos?”

Videos tell a story with a human face.

You don't hold a conversation with a block of text. And, it's that much easier to say "No, thanks" to that block of text.

Video is the only medium that scales and personalizes your business with one piece of content.

Online video -- done right -- engages and converts your users in spite of themselves.

Online video melts away users' objections, and turns VISITORS into paying CUSTOMERS.

Why this course?

Beyond YouTube: Analytics-Driven Video Marketing is a crash course on video marketing for conversions (that's actual dollars!) for less than what you'd pay for half an hour of a pro video creator's time.

The course is led by Chris Savage, the CEO of Wistia, a leading video analytics and hosting startup. Chris isn't a guy you'd normally be able to take out to coffee for a lesson, or even pay for his consulting time.

Beyond YouTube: Analytics-Driven Video Marketing brings you in direct contact with Chris' brain, and unlocks the veteran expertise of his team of video creators, marketers, and analytics geeks.

What you get

1. Over an hour and a half of exclusive video lessons, covering key questions:

Getting Started

1. 4 Ways Videos Will Change Your Business
2. The Iterative Cycle for Making Great Video
3. Experts' Tips for Making Mesmerizing Video
4. Tips for Tracking & Measuring Video

Analytics and SEO

1. How Does Video SEO Work?
2. Video Autoplay -- Dos and Don'ts
3. When Should I Put a Video on YouTube?
4. The Case for Analytics -- Why The Numbers Matter So Much
5. How We at Wistia Measure Video Performance
6. How Does Engagement Vary with Video?
7. Do Transcripts Help Engagement?

Case Studies & Examples

1. How Does Video SEO Work?
2. Video Autoplay -- Dos and Don'ts
3. When Should I Put a Video on YouTube?
4. The Case for Analytics -- Why The Numbers Matter So Much
5. How We at Wistia Measure Video Performance
6. How Does Engagement Vary with Video?
7. Do Transcripts Help Engagement?

2. The Beyond YouTube Action Guide

The exclusive Action Guide that you can download and read on the go, covering:

• How long should my video be?
• Should I make my video myself or hire a production company?
• How do I find the right production company?
• Should I even bother with YouTube as part of my video marketing strategy?
• What are the different options for video hosting?
• How can video be used to improve email marketing?
• What is Video SEO and how do I take advantage of it?
• Should I make my videos autoplay?
• What metrics should I track?

and lots more…

3. One month FREE of Wistia's Standard Hosting & Analytics Plan

Normally $99 for ordinary people… free for AppSumo customers. The Standard plan gives you a head start, with:

• Unlimited videos you can host
• 200 GB bandwidth per month
• Includes the full Wistia analytics feature set

The best part? Get all of this for less than you'd spend for just HALF AN HOUR of a pro video creator's time.

That's the an hour and a half of video lessons, the Action Guide, and one month of Wistia Standard (public price $99) for less than what you'd pay to talk to a prof video creator for 30 minutes.

Do you ever wonder about those crazy customers who love a product so much they're out there sharing advertisements with all their Facebook friends?

Those should be your customers. That can be your business.

Click the “BUY NOW” button at the bottom of the page to get Beyond YouTube and start growing your business through video.