Ah, the good ol’ days…the days when having a social presence for your company was simple. When all you had to was exist somewhere on the web and could feel “cutting-edge,” like you were “engaging in the conversation,” or *gag* “building buzz.”
It’s A LOT harder now. There’s a million social networking sites to keep up with, an audience to build with each of them, and fresh, interesting content to trickle into each one. CONSTANTLY.
It’s A LOT more important now, too. Social media isn’t just a novelty anymore—it’s not just skinny, crying teenagers posting self-shots or pages that auto-play bad music. The most successful brands have jumped on board and given a human face to their company, talking to their customers and building real relationships with real people. And those companies make bank.
You’re wise to that, Sumo-ling, and I see you trying to stay up on your brand’s social channels. You hired that intern you paid in Cheetos and Red Bull. They weren’t cutting it, so you tried to take it on yourself. But with so many channels to manage—on top of everything else like, you know, running a business—you got sloppy, stopped posting, and your social media “presence” got stale.
Join the club. It’s called I SUCK AT SOCIAL MEDIA BECAUSE I’M TOO BUSY AND IT TAKES TOO MUCH TIME, and it’s got exactly ten zillion members.
So now that you’ve admitted you’ve got a problem, let’s get to the solution.
It’s called Buffer, and it’s a super-convenient way to share content across all of your social networks with the click of a button.
Is it an app? Is it a plugin? Is it a separate site? Yes. It’s basically a magic wand that shows up on any kind of content you’d want to share with you networks—a tweet, a status update post, a photo or video, or an entire webpage out in the wild—and shares it with your entire audience.
Yeah yeah yeah…so it’s another social sharing app that ties together my Facebook and Twitter account.
Cool your jets, Sumo-ling. It does that, yes, along with your LinkedIn and App.net accounts. But Buffer also knows the BEST time to post your content, and automatically trickles it out to them on a set schedule that you don’t even have to set.
That means you don’t have to babysit your company’s Twitter feed all day—tweeting a link, waiting awhile, posting a picture, waiting awhile, sharing a reweet, waiting awhile. You just click a button to add a link, page, post, video—whatever—to your Buffer box, and it’s fed to your audience at the best times, spaced out at regular intervals so you don’t annoy anyone.
So as long as you’ve got your Buffer topped off with links and posts, your content’s being shared without you even having to think about it. Just fill it up once in the morning and your social media’s done for the day.
Just how cool is optimally timed posts? How important is that, really? Well, through easy integration with scheduling apps like Tweriod and SocialBro, Buffer’s been shown to increase clicks on your links by 200%, double the number of retweets, and significantly increase followers.
The folks who developed Buffer are a friendly bunch. They play really well with others, and they love to share. So in that spirit, they’ve made Buffer browser extensions for Chrome, Firefox, Safari, and Opera, so you can add to your buffer from anywhere on the web. They also hook right up to Twitter, Facebook, Google Reader, Reddit, Hacker News, and dozens of other web and mobile apps.
That means sharing your content FROM ANYWHERE, TO EVERYWHERE, without having to think about it what, who when, or how. Just keep your Buffer full of stuff and it’ll do the rest.
Sounds pretty awesome, right? Wouldn’t it be awesome if you could find an awesome way to share your awesome content with your awesome audience and make them think you’re so totally awesome?
Well this Sumo’s buddied up with the Buffer guys and come up with a special price on a special Buffer plan: The Awesome Plan.
Here’s what it gets you:
And for a short time, Sumo-lings can get 6 months of the Buffer Awesome Plan for the low, low price of $29.
It’s usually twice that much, and even then it’s totally worth it, ‘cause it lets you stay on top of your social media game without having to completely babysit it, giving you even better results than if you were. Win and win and win.
So grab this deal now, Sumo-ling, and let your company join in the social media conversation—the right way.
Sincerely,
The Chief Sumo
BONUS: Check out this demo of how you can use Buffer to schedule "sharing" of an AppSumo to maximize your referral credits :)
Bonus Bonus: You can view the demo with full descriptions of what's going on here http://imgur.com/a/9rFjY
Bought
I've had a free Buffer account for six months or so. It's allowed me to keep up with my social media accounts while I focus on other things (like writing fiction - my actual career).
To be clear, I have a myriad of other accounts that schedule posts to all my social media accounts. I use Buffer as the backbone to my social media campaigns so that I'm sure there's something interesting and relevant going up. I can focus my other scheduled campaigns on my products only and be sure I'm not too spammy.
Some features that make it better than others (particularly for Facebook): 1) you can pick your Facebook image, 2) it isn't seen as 'spam' so it's actually shown on your Facebook feed, and 3) the web app is super easy to use.
What's even better is that this deal upgraded my free account. No "new customers only." This gives me a chance to try out an Awesome at a lower fee.
Yea!
11 of 11 people found this helpful. Did you? September 12, 2012
Creator
Hi Claudia, thanks so much for the kind words and the awesome comment, it's truly awesome to have you on board! :)
That's an awesome list of things to mention, especially glad that the web app makes it super easy to use.
Oh yes, definitely, we wanted to be good to the awesome people like yourself that have been with us for such a long time and give them a great deal, so glad it worked out smoothly for you! If anyone reads this, feel free to take Buffer for a spin on the free version and if you like it, grab the AppSumo deal for a huge discount with knowing already what you'll get, thanks for the great reminder ont hat Claudia!
Give me a shout anytime here or leo@bufferapp.com if I can ever help out! :)
September 12, 2012
Bought
I've been using Buffer for many months, and I can say without hesitation that it is the single most useful tool in my social media arsenal. I'm also a HootSuite Pro user, but vastly prefer the scheduling and simple analytics provided by Buffer, as well as the ability to use my own bit.ly account as opposed to HootSuite's own link shortener. I'm a Buffer fan from day one, and this AppSumo deal was a no-brainer... saw it in the daily email and purchased it without scrolling below the fold. :)
7 of 7 people found this helpful. Did you? September 12, 2012
Creator
Awesome to hear it Taylor, so amazing to have you on board, especially that the analytics and dashboard are useful.
We are working on brand new version of it right now, to make exactly these points a tad more emphasized and even easier to consume. Here is a FB group where you are free to join, where we are doing some super early testing: http://www.facebook.com/groups/buffer.web/
Give me a shout any time Taylor! :)
September 12, 2012
I really appreciated the support that Leo posted in this post and going out to provide more details. Very cool. Makes me want to check it out knowing I will get support.
Great work Leo.
13 of 15 people found this helpful. Did you? September 12, 2012
Creator
Thanks for the kind words Rob, it's awesome to have you stop by. Definitely, in fact, I'll keep this tab open for the time being to refresh every so often and I'll answer every question that comes up. I also want to continue my offer that if someone wants to get other details to email me leo@bufferapp.com at any time. :)
On the site, you can also email hello@bufferapp.com and get help with any questions, no matter what and when.
September 12, 2012
I've been using Buffer for a year or so and have enjoyed watching the company grow. If you're looking at the company on the whole, this is a great team to emulate if you're looking to grow your own business.
All of that aside...
The app has really helped me in my day to day life managing brands across various networks. I take time out of my day in the morning to schedule many tweets/FB posts/LinkedIn posts, etc so that I keep up with the circus that is modern-day life.
6 of 6 people found this helpful. Did you? September 12, 2012
Bought
To have a great following on Twitter, Facebook etc, you have to consistently share great content. Buffer makes it possible for us to do this in an easy way. I have used the free version for a while and it has been awesome. Buying this deal is a complete no brainer!
4 of 4 people found this helpful. Did you? September 12, 2012
Bought
BufferApp is amazing and I was stocked to see it was the featured deal of the day on AppSumo.
I've sent an email a few months ago to BufferApp owners and AppSumo asking them to make a deal and it's finally here! I thought it would never come.
I would have liked a year plan discount instead of six months but anyway.
3 of 3 people found this helpful. Did you? September 12, 2012
Bought
I've been using buffer since it's beginnings and I've been a huge fan of buffer team since day one. I am really happy to see what these guys have done so far, I wish all start-up founders were as humble as they are. The product is awesome, it has apps/plugins/extensions for pretty much everything, my personal favorite is the Chrome extension, the way it integrates with Google Reader and Tweeter is absolutely nice. IFFFT + Buffer + Pocket is such a great combination.
3 of 3 people found this helpful. Did you? September 12, 2012
Bought
I thought this deal was to good to pass up.. so I will really test it out these next 6 months.
3 of 3 people found this helpful. Did you? September 12, 2012
Bought
I <3 Buffer! It's my go to app for social sharing. I have the extension for Chrome installed, and all day I can send stuff to Buffer whenever I see something that interests me, and then forget about it, knowing that Buffer will share it on my optimized schedule when people are most likely to see it, and without overwhelming my followers with too many posts at once.
I've been using Buffer for a while now, and was thinking about upgrading to the paid membership anyway. At half the regular cost for a six month membership, I couldn't pass up this deal!
2 of 2 people found this helpful. Did you? September 14, 2012
Bought
I got turned on to this recently and absolutely love it. I'm curating and sharing stories like never before and doing it in a jiffy... Thanks Buffer, you really are AWESOME!
1 of 1 people found this helpful. Did you? September 14, 2012
Hi Leo,
I want to feed my WordPress posts (self-hosted) to my facebook and twitter feeds - I plan to use a WP plugin to do this. Will Buffer work as part of this scenario?
1 of 1 people found this helpful. Did you? September 12, 2012
Creator
Hi John,
That's an awesome question and yes indeed, we do have a Wordpress plugin that allows you to share every new blogpost of yours straight into Buffer. You can find the plugin here: http://wordpress.org/extend/plugins/post-to-buffer/
Hope that is useful, if I can help with anything else, you can find me at leo@bufferapp.com! :)
September 12, 2012
Bought
Great tool for sending updates to your social media. It lets select what profiles to send the updates to and you can attach a link or image. I just hope they add a feature to schedule updates for different days. However, a have created a temporary fix for this using CRON and a PHP script to schedule updates via the Buffer API (I would post a link to my blog post for this but I don't think I'm allowed). Also, the "suggest a post" should show even if your queue isn't empty.
0 of 0 people found this helpful. Did you? September 17, 2012
Buffer is awesome - the only flaw is the human factor - I'm just way to busy (read: lazy) to add enough updates to keep the buffer running (lol)!
0 of 0 people found this helpful. Did you? September 17, 2012
Bought
I love the product! Would love a feature that lets me setup tweets in maybe a calendar like view. This was a great deal for 6 months, and their support is grade a
0 of 0 people found this helpful. Did you? September 17, 2012
Bought
I really like this product. Very easy to use. The extensions rock - by far the easiest way to share content, its kind of addicting. My posting has gone up a ton and our social marketing is back driving engagement.
Couple of features I'd like to see added: Google+, Copying a buffered post to another source (vs cut and paste), and to add some type of random offset to your schedule.
Overall, great product.
0 of 0 people found this helpful. Did you? September 16, 2012
Creator
Hi there Sumo-ling,
Awesome, so great to hear you are liking and really appreciate the feedback.
Regarding G+, we have it very high up on our list and are just waiting for Google to release the API.
Regarding copying a Buffered post - we have an awesome new dashboard coming where you can exactly do that, you can get early access via the FB group here: http://www.facebook.com/groups/buffer.web/
Excited to have you on board! :)
September 17, 2012
Bought
I started using the free version of Buffer just yesterday, was checking out my options (including SocialOomph) and found the Buffer interface to be simple and easy to use, updates fly out automatically and the reporting is clear and simple... All good! Can't wait to get stuck into my unlimited reservoir!
0 of 0 people found this helpful. Did you? September 16, 2012
Bought
have been using it for a few months and makes my life so much easier! Even heard I can use App.net with it.. love combining it with SocialBro to optimize my times.
Keep on being great, guys!
0 of 0 people found this helpful. Did you? September 15, 2012
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As seen on
Mert Nuhoglu
I missed this deal. Can you please repeat it?
Sumo-ling
I am currently an existing customer on the Awesome Plan (love the service BTW!).
I am assuming I can purchase this via AppSumo and cancel my Awesome Plan to initiate this one? Anything I should or shouldn't do when I try to use the codes? Should I cancel my credit card payment plan after or before? :) thx!
Leo Widrich
Hi Sumo-ling,
Ah yes, that's a great point and I think it will work best the way you have described it - if you just cancel your Awesome plan inside Buffer and then grab the AppSumo deal it'll work best and you will get the discount applied as soon as you click the code link to your existing plan.
If you run into any issues, just drop me a note to hello@bufferapp.com, I'd love to get you all setup and running asap! :)
September 18, 2012
Sumo-ling
This sounded cool so I checked out the free version. Seems like buffer only posts to facebook, twitter and linked in. What about Google+, Xing, pinterest, etc? Lack of social-media integration kind of defeats the overall point of this app for me. Analytics and stuff are cool, but if the social media integrations aren't really there for automating posting/cross-posting...I don't see the value proposition.
Leo Widrich
Hi Sumo-ling,
Awesome to see you here and thanks for the kind comment.
You are absolutely right, being able to Buffer to Pinterest, G+ and others is very important. We have this very high up on our list and want to add it as a feature real soon - we are just waiting for G+ and Pinterest to release their API right now, so that we can release this feature, hopefully it will happen soon! :)
September 18, 2012
Sumo-ling
Leo, I have a fan page and I like to share content from the fan page to my personal profile so that my friends go to my page. Can that be scheduled too? Thank you, Melissa
Leo Widrich
Hi Melissa,
Great to see you here and thanks for the heads up on this.
That's a great point and yes, you can definitely pick a Facebook post on your FB fanpage wall and schedule it with Buffer via the browser extension (http://bufferapp.com/extensions).
I hope that is useful and you can give it a shot, let me know if I can help with anything else and feel free to drop me a note to my personal email leo@bufferapp.com.
September 18, 2012
James Lopez
Anybody else having issues with losing control of connected accounts? Have you found a way to work around this while waiting fo support?
Leo Widrich
Hi James, I hope this is now all fixed in your account! Let me know if you are still ever seeing any issues! :)
September 18, 2012
Mary Hemminger
I just purchased this deal and cannot connect my Facebook page. Every time i try to add this, I'm directed instead to my personal profile. I purchased this for business use. Please help, thank you.
Mary Hemminger
Buffer support responded promptly and this issue is resolved. Thanks!
September 14, 2012
Peter Reginald
I was a paying ($10/month) paying customer but since I activated this appsumo deal I cannot use my business facebook buffer.
Would someone please help? Cheers, Pete
Leo Widrich
Hi Peter, thanks a lot for stopping by here, that is no good, I greatly apologize for the hassle. Is there any chance you could drop me a quick note to hello@bufferapp.com? Keen to sort this out asap for you! :)
September 13, 2012
Sumo-ling
To the dev team: I went to your site to check out whether to buy this. The site is pretty but there is no detailed info on features, benefits or pricing available easily.
You lost me, and I'm sure you are losing other customers too. Lack of transparency is annoying
Leo Widrich
Hi Sumo-ling, thanks a lot for stopping by here and for the great feedback, I can completely understand where you are coming from. I believe we can definitely improve and make it clearer to help you understand what Buffer is all about.
For now, the best thing to do is to maybe briefly check out this complete guide about all of Buffer's features: http://slodive.com/web-development/how-create-social-media-presence-that-will-rock-socks-off/
Also, I would like to offer that you can email me directly leo@bufferapp.com. You can grab the Buffer free plan, and just play around and if you have any questions, please shoot me a note, I would love to help out personally with whatever questions or issues you have! :)
Leo Widrich,
Co-Founder at Buffer
September 12, 2012
Sumo-ling
Intriguing and useful looking!
1) Can I send retweets and FB shares from Flipboard to Buffer directly?
2) Are you planning on adding more social networks or services?
3) When I compose posts within Buffer, does it:
a) Autofill Twitter user handles known to my account?
b) Link users to their names in Facebook posts (adding a name makes link to their profile and notifies them via FB)?
Thanks!
Leo Widrich
Hi there, sure thing, I hope I can help out on this one.
1.) Yes, you can share things directly from Flipboard to Buffer - this works with our email feature right now, where you can email in an update and it gets added to the queue. You can check it out here http://bufferapp.com/guides/email
2.) Definitely, we support Twitter, Facebook, App.net and LinkedIn right now. We are keen to add Google+ and Pinterest in the future, we are just waiting for their APIs to be released for us to get going! :)
3.) a.)b.) We don't quite have a tagging/username auto-complete feature in place right now. That's definitely something high up on our list for the future, definitely stay tuned on this one! :)
Hope that's helpful, let me know if I can answer any more questions!
September 12, 2012
Sumo-ling
Can you import a batch of tweets from a file instead of adding one tweet at a time?
Thanks.
Leo Widrich
Hi there, that's a great question, unfortunately there is no repeat/bulk scheduling option with Buffer.
We did in fact ponder a long time, whether this is something we want to offer and what we found was this. At first we felt that Experienced Social Media folks like you will most likely have a fantastic way of using this feature. Others, we then found, who haven't gained that much knowledge, often used this feature to their disadvantage and create a stream on Twitter or Facebook, that isn't at all helpful for them and their network. So that is why we decided, we aren't going to build a bulk scheduling or repeat feature for Buffer, and rather focus on ways to make finding and publishing new postings easier.
Hope that makes sense!
September 12, 2012
Sumo-ling
Thanks for the candid reply! Appreciate it.
September 13, 2012