Ah, the good ol’ days…the days when having a social presence for your company was simple. When all you had to was exist somewhere on the web and could feel “cutting-edge,” like you were “engaging in the conversation,” or *gag* “building buzz.”
It’s A LOT harder now. There’s a million social networking sites to keep up with, an audience to build with each of them, and fresh, interesting content to trickle into each one. CONSTANTLY.
It’s A LOT more important now, too. Social media isn’t just a novelty anymore—it’s not just skinny, crying teenagers posting self-shots or pages that auto-play bad music. The most successful brands have jumped on board and given a human face to their company, talking to their customers and building real relationships with real people. And those companies make bank.
You’re wise to that, Sumo-ling, and I see you trying to stay up on your brand’s social channels. You hired that intern you paid in Cheetos and Red Bull. They weren’t cutting it, so you tried to take it on yourself. But with so many channels to manage—on top of everything else like, you know, running a business—you got sloppy, stopped posting, and your social media “presence” got stale.
Join the club. It’s called I SUCK AT SOCIAL MEDIA BECAUSE I’M TOO BUSY AND IT TAKES TOO MUCH TIME, and it’s got exactly ten zillion members.
So now that you’ve admitted you’ve got a problem, let’s get to the solution.
It’s called Buffer, and it’s a super-convenient way to share content across all of your social networks with the click of a button.
Is it an app? Is it a plugin? Is it a separate site? Yes. It’s basically a magic wand that shows up on any kind of content you’d want to share with you networks—a tweet, a status update post, a photo or video, or an entire webpage out in the wild—and shares it with your entire audience.
Yeah yeah yeah…so it’s another social sharing app that ties together my Facebook and Twitter account.
Cool your jets, Sumo-ling. It does that, yes, along with your LinkedIn and App.net accounts. But Buffer also knows the BEST time to post your content, and automatically trickles it out to them on a set schedule that you don’t even have to set.
That means you don’t have to babysit your company’s Twitter feed all day—tweeting a link, waiting awhile, posting a picture, waiting awhile, sharing a reweet, waiting awhile. You just click a button to add a link, page, post, video—whatever—to your Buffer box, and it’s fed to your audience at the best times, spaced out at regular intervals so you don’t annoy anyone.
So as long as you’ve got your Buffer topped off with links and posts, your content’s being shared without you even having to think about it. Just fill it up once in the morning and your social media’s done for the day.
Just how cool is optimally timed posts? How important is that, really? Well, through easy integration with scheduling apps like Tweriod and SocialBro, Buffer’s been shown to increase clicks on your links by 200%, double the number of retweets, and significantly increase followers.
The folks who developed Buffer are a friendly bunch. They play really well with others, and they love to share. So in that spirit, they’ve made Buffer browser extensions for Chrome, Firefox, Safari, and Opera, so you can add to your buffer from anywhere on the web. They also hook right up to Twitter, Facebook, Google Reader, Reddit, Hacker News, and dozens of other web and mobile apps.
That means sharing your content FROM ANYWHERE, TO EVERYWHERE, without having to think about it what, who when, or how. Just keep your Buffer full of stuff and it’ll do the rest.
Sounds pretty awesome, right? Wouldn’t it be awesome if you could find an awesome way to share your awesome content with your awesome audience and make them think you’re so totally awesome?
Well this Sumo’s buddied up with the Buffer guys and come up with a special price on a special Buffer plan: The Awesome Plan.
Here’s what it gets you:
And for a short time, Sumo-lings can get 6 months of the Buffer Awesome Plan for the low, low price of $29.
It’s usually twice that much, and even then it’s totally worth it, ‘cause it lets you stay on top of your social media game without having to completely babysit it, giving you even better results than if you were. Win and win and win.
So grab this deal now, Sumo-ling, and let your company join in the social media conversation—the right way.
The Chief Sumo
BONUS: Check out this demo of how you can use Buffer to schedule "sharing" of an AppSumo to maximize your referral credits :)
Bonus Bonus: You can view the demo with full descriptions of what's going on here http://imgur.com/a/9rFjY
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